WE LOVE Christos Katsavochristos in the new Dsquared2 underwear campaign

The Fashion Duo Dsquared unveiled their summer underwear campaign and we can’t stop watching it!

Starring our always loved one, Christos Katsavochristos at his best. Agency is VN Models.

The project shot by Christian Oita is led by three key ingredients:

Aesthetics. Confidence. Playfulness.

The latest styles and designs featured in the new campaign are the quintessential representation of the #D2Underwear – a luxurious fit with an extra cheeky attitude.




Hard Clo SS21 : The ''Is it Love'' Campaign

The Greek urban fashion brand HARD CLO unveiled its SS21 collection.

Get inspired by the director’s statement about the collection and discover the ‘‘IS IT LOVE’’ SS21 story below:

“Over the past few decades, it has often been said that we no longer have an addressee for our political demands.

But that’s not true. We have each other. What we can no longer get from the state, the party, the union, the boss, we ask for from one another.

And we provide. Lacan famously defined love as giving something you don’t have to someone who doesn’t want it.

But love is more than a YouTube link or a URL. This beautiful negative flip of what is commonly considered the most positive force

in the universe helps us begin to see love’s fullness and endless bounty, as based in emptiness and lack—in mutual loss.”


Converse x Kim Jones: The Capsule Collection

The Chuck 70 Converse takes a new form with Kim Jones’ new vision.

The designer notes, “The approach to the design of the sneaker was very straightforward: taking a very classic silhouette and proceeding to enclose it in something to protect it,”

The collection also consists of four RTW pieces as well: a parka, a round neck sweatshirt, cargo trousers, and a T-shirt.

The Converse x Kim Jones campaign photographed by Juergen Teller.

Converse x Kim Jones is available on Converse.com

AMI Paris: The SS21 Campaign

AMI unveiled its latest campaign for the SS21 season with photographer Michael Bailey-Gates.

Check out our favourite looks and discover more on AMI Paris online.


Modus Vivendi launches the Glam Sparkle Holiday Collection

Modus Vivendi launches the Glam Sparkle Line
from the Fall Winter Collection 2020-2021 inspired by the year’s festivities.

The Glam Sparkle Line comprises of Boxers, Briefs, Jockstraps, Low Cut Briefs, Tanga Briefs & Longsleeves. The collection is available in gold, steel blue and black features a smooth and shiny line. Made from lurex and spandex yarns, it is polished, glamorous, and has a luxury feeling. Shimmer and sparkle in our gorgeous line.

Photographer: Panos Giannakopoulos @panosgi /Styling : Aris Georgiadis @arisgeorgiadis / Videographer Dimitris Tsatsoulis @zurrenarh / Models: @evangeloschaliotis, @errikos_alevridis, @stavros_tziv/ Location: Athens, Greece

Versace: The Holiday Campaign

Inspired by the sentiment of returning home for the holidays, Versace presents a fabulous road trip for its 2020 festive campaign.

Travel as we know it may be temporarily on hold, but that won’t stop members of the Versace world from hopping into a glamorous convertible and hitting the road on this fantasy.


Ludovic de Saint Sernin SS2021 Campaign

Ludovic de Saint Sernin took inspiration from within his own community to create a collection as an homage to the people that inspired him to do “E-Boy”.

The collection aims to celebrate the online community that Ludovic built around his brand. It’s a reflection on how boys and girls create their own online persona and aesthetic world, how they portray themselves, what they choose to share, and how they choose to share it.

Ludovic de Saint Sernin Spring/Summer 2021 collection is out now:




Etnia Barcelona Eyewear AW20 Collection

The independent eyewear brand from Spain Etnia Barcelona, presents its new collection ‘Terra. Still I Rise’..


“Terra” is an inverted exodus, from the city to the countryside. A return to the internal. A journey inside that allows us to appreciate simplicity and get up again.

Dries Van Noten SS21 at Paris Fashion Week

Dries Van Noten unveiled his Spring/Summer 2021 collection during Paris Fashion Week.

Louis Vuitton AW 2020 Campaign

Virgil Abloh unveiled his new Men’s Fall-Winter 2020 Campaign for Louis Vuitton. Photographed by Tim Walker.



ETRO Men Fall 2020 campaign: We Are All One

ETRO unveiled its Fall/Winter 2020 campaign captured by the lens of Dario Catellani and styled by Sissy Vian.

Starring Fernando Cabral, David Kammenos, and Parker van Noord along with the brand founder Gimmo Etro.

Moschino Resort 2021 Men Collection

Jeremy Scott unveiled his Resort 2021 collection for Moschino and here are our favourite looks from the campaign:

Rick Owens SS21 collection

Rick Owens unveiled his Spring/Summer 2021 “Phlegethon” collection during the Digital Paris Menswear Fashion Week. Starring Tyrone Dylan Susman.

ACQUA DI GIÒ PROFONDO by Giorgio Armani

. Giorgio Armani introduces its latest fragrance with the marine-influenced, Acqua di Gio Profondo. The popular Acqua di Gio line is reimagined to embrace values of freedom, sensoriality and nature.

A longtime face of Giorgio Armani menswear, model Aleksandar Rusić fronts the Giorgio Armani Acqua di Gio Profondo campaign.

Juxtaposing natural masculinity with the call of the sea, Giorgio Armani Acqua di Gio Profondo includes top notes of aquozone, Brazilian green mandarin, and bergamot. Meanwhile, middle notes of rosemary, cypress, lavender, and lentisk absolute complement a base of mineral amber, musk, and Guatemalan patchouli.

Liam Payne did it again, shirtless for new HUGO BOSS campaign

After getting naked for his first Hugo Boss campaign - one which he famously described as "soft-core porn" - Liam Payne is back for round two (though with marginally more clothing this time around).

The Pop star, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.

The colour pallete combines black, white, navy, and red with the collection seeing Hugo Boss' signature logo rebranded as 'HUGO93.LP', in a nod to 'Strip That Down' singer Payne's year of birth.

Calvin Klein presents #PROUDINMYCALVINS Campaign

Calvin Klein celebrates self-expression and the full spectrum of LGBTQ+ identity, on its new #PROUDINMYCALVINS campaign.

Featuring Pabllo Vittar, Tommy Dorfman, Chella Man, Mary V, Mina Gerges, Gia Woods, Ama Elsesser, Jari Jones, and Reece King, the campaign was captured and directed by Ryan McGinley.

KUST. SS20: Underwear Sports Campaign

KUST. unveiled its SS20 campaign project.

Offering a variety of styles that offer ease of movement, while protecting your modesty, KUST’s sustainable underwear is ideal for summer sports and activities.

Starring @lavofficial_

Photographed by @jakubkuboviak and styled by @kust.premises team.

KVRT STVFF: Introducing 2020 Swimwear Capsule Collection

LATTE and LIGHT GREEN join KVRT STVFF’s colorway as an unexpected first approach to color in their black and white universe. This new collection adds a playful accent to the brand and maintains KVRT STVFF’s constant of highlighting and enhancing the male body. Photography by Angel de la Iglesia.


Jacquemus SS20: The FaceTime Campaign starring Steve Lacy

After Bella Hadid, who launched the “Jacquemus At Home” campaign captured by photographer Pierre-Ange Carlotti via FaceTime, it's Steve Lacy's turn to lend himself to the creator's game.

To present his spring-summer 2020 men's collection, Jacquemus set his sights on Steve Lacy . In the same logic, Pierre-Ange Carlotti immortalized the American artist via FaceTime, dressed in pieces with vibrant and solar prints in the locker room. Here, in pictures, the campaign of the collection.

source: vogue hommes

Raf Simons Spring/Summer 2020 Campaign

Raf Simons Spring/Summer 2020 campaign was shot by Willy Vanderperre and styled by Olivier Rizzo.