KUST. Unveils the Sleek Thong 01 Capsule

KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.

Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.’s commitment to confident, distinctive style.

This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.

Photographed by Kuba Stachowiak

starring Ignacio Felmer

shop the collection online

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

The 10 Most Popular Features in 2023

REY has been reposted (once again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For now Check out the top 10 features from REY in 2023 and stay tuned for more.

Click on the titles to discover the posts in the list below:

TRAVESÍA:

TRAVESÍA exclusive Fashion Editorial was the most popular feature of 2023 with worldwide views indeed. Photographed in Mexico City. Starring Carlos Camacho . Produced & Photographed by Alan Román

COLLECTIONS:

Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2024.

HOMEMATE

A REY exclusive editorial produced in Bali, Indonesia with Kirill Strunnikov at his best. It was definitely one of the hottest stories of 2023 so we promise you a lot more Kirill moments in 2024.

Ludovic de Saint Sernin: The Swimwear Campaign

Ludovic de Saint Sernin’s swimwear campaign was absolutely breath-taking! It was also one of your favourite features.

Sunkissed

A REY exclusive Editorial, produced and photographed by Alex Charovas in Rhodes, Greece.

Fall Winter 2023: The Best of Men’s Fashion Month

Another one Fashion Report in the TOP10! Thank you for the love.

MOVEMBER DUDES

Popular DJs become MOVEMBER Boys in order to support MOVEMBER organization and to raise awareness for prostate cancer, testicular cancer and suicide prevention.

lazy sunday

A REY exclusive Fashion Editorial, photographed in Los Angeles.

GEMINI

In-House Fashion Editorial, produced in Athens by Dimitrios Kleanthous. Concept and Grooming by our very own grooming editor Christos Theophanous.

We are addicted to RUSH by Troye Sivan

Troye’s article about his summer hit RUSH made it to the TOP10 and we all know the reason.

MOVEMBER DUDES

Photographer Angela Leonidou proposes a different idea for this year’s project MOVEMBER.

The Cypriot photographer has presented an amazing project with her ‘‘Moustache Girls’’, even though she decided to take it back to the traditional men’s moustache this year. She chose some of the most popular DJs in Cyprus for some fun time in her studio and here it is the beautiful result:

The donations go towards funding support for men’s health - specifically prostate cancer, testicular cancer and suicide prevention.

‘‘The first I did was for the main world Movember people and last year I did it trying to raise funds for the Cypriot organization, and same this year.

All started as pillow talk with my good friend Sonia who is helping me with all the idea and projects these 3 years’’ Angela stated.

starring ANDY VON EMMANOUEL, an the duo MATOX / MEMO

CHECK OUT MORE AT THE GREEK ISSUE

AWAY FROM DUTY

A REY exclusive editorial, photographed in Zagreb, Croatia.

Produced & Photographed by Gianluca Limongelli

starring Alberto @ Relatum Models

BRAZILIAN TRIBES

A REY exclusive series and is inspired by Brazilian & African ceremonies.

Photographed in London by Alex Charovas.

Grooming Iljeet Kaur

starring Fabio Quinet.

BONDING

A REY exclusive editorial, photographed in Athens.

Photographed by Dimitrios Kleanthous

Styling & Grooming Christos Theophanous

starring Jordan & Sifis @ VN Models

VOLTAIRE

A REY exclusive portrait series, photographed in New York City.

Photographed by Desintonio Pacheco

Agency is New Icon NY

OSCURO DESEO

A REY exclusive in-house Fashion Editorial.

Photographed by Michael Geo

Styling & Direction Christos Christou

starring Nikos Kaneti

Ciao Bello

Christian Santamaria exclusively on REY. Photographed in Barcelona.

Photographed by Alejandro Ramirez

Starring Christian @ View Management

BOY DEL REY

Because boys love to wear make up too.

featuring YSL Beauty

Photographed by Dimitrios Kleanthous

Grooming: Christos Theophanous

starring Menelaos @ X-RAY Models

OR ROUGE CRÈME

YSL’s newly renovated Or Rouge Crème, now with a higher concentration of Saffron Flower pistils, envelops the skin in a light and soft formula, while helping to correct visible signs of ageing.

ROUGE PUR COUTURE THE SLIM LIPSTICK

 YSL’s first leather matte finish lipstick with a unique square bullet for ultimate precision.

This lipstick combines intense highly-pigmented colour with full coverage to deliver a long-lasting matte finish. The innovative square bullet allows for easy application, with its tips helping to effortlessly shape the lip without the need for an additional lip liner. Precise, signature, couture.

TOP SECRETS INSTANT MOISTURE GLOW

INSTANT MOISTURE GLOW, a take anywhere, ultra-lightweight blur perfecting moisturiser bursting with hydration for up to 72 hours. Fast lifestyle, late night…YSL Beauty knows that every woman needs to start with a perfect base to integrate seamlessly with the demands of her daily schedule.

YSL’s Top Secret: an innovative skincare range for make-up lovers that offers multitasking products for your complexion..

TOUCHE ÉCLAT ALL-IN-ONE GLOW FOUNDATION

A hydrating foundation with a buildable, natural looking, light coverage. Includes SPF 23 / PA +++

YSL’s Touche Éclat All-In-One Glow Foundation is perfect for those wanting a natural-looking flawless, dewy glow. The hydrating formula covers imperfections and gives the skin a long lasting fresh feeling. Buildable, natural-looking coverage for a flawless finish.

KAJAL COUTURE 3 in 1

This crayon-like eye pencil delivers intense color and versatility

One of the most commonly used beauty products from the region is of course, kohl. This secret beauty must-have that dates back to ancient times, has now been recreated by Yves Saint Laurent. Their latest Couture Kajal, is a multi-tasking, a 3-in-1 kohl, liner and shadow.

Raúl Lidón

A REY exclusive portrait story photographed in Barcelona, Spain.

Photographer Miguel lan Xo

Starring Raúl Lidón

KVRT STVFF New Collection Is Out Now

KVRT STVFF unveiled its second collection, inspired by vintage references of boxing and wrestling fighters.

Designed in Barcelona, the new collection consists of different garments ranging from sportswear to underwear and swimwear.

NIC

A REY exclusive editorial, taken by Sculpted Series No. 5

Photographed by Blake Ballard

Agency : Good Talent Management

Retouching: Gayla Voronych

starring Nic Panicali

DORIC FUSION

A REY exclusive fashion editorial.

Photography & Direction Dimitris Theocharis

Grooming Giannis Tsokanis

starring Menelaos @ X-RAY Models

JACOB

Photographed by William Thomas

Styling Alaia Peoples

starring Jacob Pincus

sunkissed.

A REY exclusive fashion editorial.

Photographed by George Lavantsiotis

Styling Filip Vlajovic / Starring Filip Vlajovic

ACQUA DI GIÒ PROFONDO by Giorgio Armani

. Giorgio Armani introduces its latest fragrance with the marine-influenced, Acqua di Gio Profondo. The popular Acqua di Gio line is reimagined to embrace values of freedom, sensoriality and nature.

A longtime face of Giorgio Armani menswear, model Aleksandar Rusić fronts the Giorgio Armani Acqua di Gio Profondo campaign.

Juxtaposing natural masculinity with the call of the sea, Giorgio Armani Acqua di Gio Profondo includes top notes of aquozone, Brazilian green mandarin, and bergamot. Meanwhile, middle notes of rosemary, cypress, lavender, and lentisk absolute complement a base of mineral amber, musk, and Guatemalan patchouli.

staying home

Photographed by Argyrios Raftopoulos

Starring Chris Kerimi

INTO THE BLUE

Photographed by Javi Dardo

Starring Jon Gómez & Patricio Garnero

Assistant Photographer Mora Dorrego