KUST. Unveils the Sleek Thong 01 Capsule

KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.

Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.’s commitment to confident, distinctive style.

This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.

Photographed by Kuba Stachowiak

starring Ignacio Felmer

shop the collection online

Son of the Sea

A REY exclusive editorial, photographed in Cyprus.

Photographed & Directed by Demetris Qu.

Starring Manuel Adriano @ Sophie Models.

KVRT STVFF launched our favourite sportswear collection for the new season

Spanish brand KVRT STVFF first broke a sweat in 2018, inspired by and designed for powerful men who feel confident in their own skin and also showing it.

Fuelled by sporty and simple aesthetics, the designs of KVRT STVFF embody boldness and strength differently, without stereotypes.

KVRT STVFF is about attitudes and moods of empowerment and redefinition of the contemporary man. It’s a statement of a different image of masculinity: men who are proud of their own goals and confident in themselves. This new man is not ashamed of his body, regardless of his physical appearance – and he doesn’t mind showing it.

Discover the latest sportswear collection and we are sure that this will be one of your favourites:


All garments are designed and prototyped in the KVRT STVDIO, located in Barcelona.