MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

Aaron Taylor-Johnson and Michael B. Jordan starring at the SS23 Calvin Klein campaign

Calvin Klein presents its Spring 2023 campaign featuring again some of our favourite super stars.

The campaign features brand ambassadors and friends JENNIE, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein.

Photographed by renowned photographer duo Mert Alas and Marcus Piggott.

Masón Buenos Aires Unveils New Underwear Collection

Masón Buenos Aires unveiled its new underwear collection through a campaign featuring models Ivan Martres and Damian Testa shot by Diego Stickar and styled by Martín Medina Rodriguez.

Son of the Sea

A REY exclusive editorial, photographed in Cyprus.

Photographed & Directed by Demetris Qu.

Starring Manuel Adriano @ Sophie Models.

BRAND ALERT: Guy Lab - The 2021 Collection

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Underwear and basics made from the highest quality organic cottons in Australia. Swim made from premium Italian lycra.

Guy Lab 2021 collection is out now. Campaign photographed in Sydney by Jesse Lizotte and styled by Bridie Gilbert.


Ludovic de Saint Sernin unveils Valentine’s Perfect Gift

Ludovic de Saint Sernin Unveils Valentine’s perfect gift to give or to wear, made in Paris.

Its iconic lace up jockstrap takes a new form and it becomes our daily favourite underwear.

kust. underwear: The AW20 Collection

The Polish underwear brand kust. unveiled its AW20 collection.

Made from ethically sourced viscose from the renowned Polish fabric house, Vistex, the new kust. luxury boxer boasts a tailored and relaxing fashionable fit for all activities.

Coming in six colours, the new luxury boxers are durable and combine sustainable material into its silhouette.

Model: @joeyjunglejuice

Photography: @jakubkuboviak

Brand: @kust.premises

KUST. SS20: Underwear Sports Campaign

KUST. unveiled its SS20 campaign project.

Offering a variety of styles that offer ease of movement, while protecting your modesty, KUST’s sustainable underwear is ideal for summer sports and activities.

Starring @lavofficial_

Photographed by @jakubkuboviak and styled by @kust.premises team.

KVRT STVFF: Introducing 2020 Swimwear Capsule Collection

LATTE and LIGHT GREEN join KVRT STVFF’s colorway as an unexpected first approach to color in their black and white universe. This new collection adds a playful accent to the brand and maintains KVRT STVFF’s constant of highlighting and enhancing the male body. Photography by Angel de la Iglesia.


WE LOVE Liam Payne in the new Hugo Boss underwear campaign

English singer and songwriter Liam Payne fronts the new Hugo Boss Underwear campaign shot by Mert & Marcus and styled by Robbie Spencer.

After his collaboration with the brand and the success of his capsule collection, Liam strips for Hugo Boss and we love every single shot! Check out the best of:

kust. : The debut campaign of the new underwear brand

kust. is an organic underwear brand, made in Poland in 2017 which consider global enviroment, quality and fair production at the same time.

The new menswear brand has unveiled its first campaign captured by the lens of Simone Lini Trivulzio.

The kust. directors mention “ our brand is young, timeless and different than others, just like you. Let us take care of your male premises.”

WE LOVE Ludovic de Saint Sernin's first underwear campaign

"Sex, love and freedom" are the words chosen by Ludovic de Saint Sernin to characterize his first collection of underwear, embodied here by the playboy-like model Diego Villarreal.

Ludovic de Saint Sernin label is representing “a return to beauty, seen via sensuality and sexuality, with an exacting approach to design and make”.

The campaign photographed in New York by photographed by Thomas Giddings.

De Saint Sernin will show his Spring/Summer 2020 collection as part of the official men’s fashion week schedule in Paris on June 23, 2019.