BRAND ALERT: Guy Lab - The 2021 Collection

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Underwear and basics made from the highest quality organic cottons in Australia. Swim made from premium Italian lycra.

Guy Lab 2021 collection is out now. Campaign photographed in Sydney by Jesse Lizotte and styled by Bridie Gilbert.


Modus Vivendi launches the Glam Sparkle Holiday Collection

Modus Vivendi launches the Glam Sparkle Line
from the Fall Winter Collection 2020-2021 inspired by the year’s festivities.

The Glam Sparkle Line comprises of Boxers, Briefs, Jockstraps, Low Cut Briefs, Tanga Briefs & Longsleeves. The collection is available in gold, steel blue and black features a smooth and shiny line. Made from lurex and spandex yarns, it is polished, glamorous, and has a luxury feeling. Shimmer and sparkle in our gorgeous line.

Photographer: Panos Giannakopoulos @panosgi /Styling : Aris Georgiadis @arisgeorgiadis / Videographer Dimitris Tsatsoulis @zurrenarh / Models: @evangeloschaliotis, @errikos_alevridis, @stavros_tziv/ Location: Athens, Greece

KUST. SS20: Underwear Sports Campaign

KUST. unveiled its SS20 campaign project.

Offering a variety of styles that offer ease of movement, while protecting your modesty, KUST’s sustainable underwear is ideal for summer sports and activities.

Starring @lavofficial_

Photographed by @jakubkuboviak and styled by @kust.premises team.

KVRT STVFF: Introducing 2020 Swimwear Capsule Collection

LATTE and LIGHT GREEN join KVRT STVFF’s colorway as an unexpected first approach to color in their black and white universe. This new collection adds a playful accent to the brand and maintains KVRT STVFF’s constant of highlighting and enhancing the male body. Photography by Angel de la Iglesia.


Jacquemus SS20: The FaceTime Campaign starring Steve Lacy

After Bella Hadid, who launched the “Jacquemus At Home” campaign captured by photographer Pierre-Ange Carlotti via FaceTime, it's Steve Lacy's turn to lend himself to the creator's game.

To present his spring-summer 2020 men's collection, Jacquemus set his sights on Steve Lacy . In the same logic, Pierre-Ange Carlotti immortalized the American artist via FaceTime, dressed in pieces with vibrant and solar prints in the locker room. Here, in pictures, the campaign of the collection.

source: vogue hommes

kust. : The debut campaign of the new underwear brand

kust. is an organic underwear brand, made in Poland in 2017 which consider global enviroment, quality and fair production at the same time.

The new menswear brand has unveiled its first campaign captured by the lens of Simone Lini Trivulzio.

The kust. directors mention “ our brand is young, timeless and different than others, just like you. Let us take care of your male premises.”