Lucas García

A REY exclusive Story, produced in Valencia, Spain.

Photographed by Lucas Vázquez.

Styling Adrián Gomis.

Introducing Lucas García.

Bad Bunny is the New Face of Calvin Klein

The superstar strips down for the brand's latest campaign, shot by Mario Sorrenti.

“The vibe is infinite.” Calvin Klein has tapped global superstar Bad Bunny for its new spring underwear campaign. In the brand’s new promo, which launched today, Benito strips down and dances in his Calvin Klein boxer-briefs, as his own track “EoO” plays in the background.

source: rollingstone.com

Arturo Obegero: The Spring Summer 2025 Campaign

Arturo Obegero’s latest campaign is out now.

The SS25 collection is called “El Amor Brujo” and the campaign captured by the lens of Luca Mastroianni.

This campaign is an homage to Spain’s sensual and esoteric folklore, and its dark and brutally romantic dramaturgy.

Demna is the New Artistic Director of Gucci

Kering and Gucci are delighted to announce the appointment of Demna as the House’s new Artistic Director, starting early July 2025.

Demna, Artistic Director of Balenciaga since 2015, has redefined modern luxury, earning global recognition and cementing his authority on the industry.

François-Henri Pinault, Chairman & CEO of Kering, stated: “Demna's contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”

Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, said: “Demna’s profound understanding of contemporary culture, coupled with his extensive experience in conceiving visionary projects, has established him as one of the most influential and accomplished creatives of his generation. His appointment as Artistic Director is the perfect catalyst to reignite Gucci’s creative energy. I look forward to the collaboration of Demna and Stefano as they lead Gucci into a new era of success.”

Stefano Cantino, CEO of Gucci, said: “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.”

Demna said: “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story.”

MAISON MARGIELA x GENTLE MONSTER: The New Eyewear Collaboration

Maison Margiela and Gentle Monster are back for their third eyewear collaboration collection and it will be unveiled on March 6th.

The collection, an exploration of the intersection between classicism and futurism, combines metallic materials with a cybercore aesthetic, cable temples, and Maison Margiela’s iconic four white stitches.

LOEWE’s Ballet Runner 2.0 is Out Now

LOEWE’s Ballet Runner signature sneaker is reinvented with a distinctive new shape, refined construction and a fresh colour palette.

Ballet Runner 2.0 brings a fresh take on the original Ballet Runner from 2019. The design is a unique mix of a running shoe and ballet flat with a modern twist. The shoe features an asymmetric toe, a design inspired by 1970s running shoes, and comes alongside the new Flow Runner.

Dolce & Gabbana Spring Summer 2025 Campaign

Dolce & Gabbana introduces its spring-summer 2025 campaign with a captivating vision captured by photographer Steven Meisel. Starring British model Kit Butler.

The collection reflects the brand’s timeless sophistication through a selection of garments and accessories featuring nautical-inspired stripes and prints. These elements intertwine formal elegance with modern lightness, creating looks that reveal a distinctive personality in every detail.

EUCALYPTUS 20 is Le Labo’s Newest Fragrance

EUCALYPTUS 20 is Le Labo’s newest genderless fragrance.

It’s inspired by the idea of getting lost to find your way, a concept that celebrates the beauty of wandering and the unexpected discoveries that come with it.

The scent captures the feeling of a vast, remote desert—endless red sand under an endless sky, where a single eucalyptus tree stands like a mirage. Eucalyptus becomes a place of rest, a quiet spot where life gathers under its silver leaves. EUCALYPTUS 20 mixes the crispness of eucalyptus and cedarwood with the warmth of labdanum’s leathery notes, all resting on a base of musk and incense.

ROJO

A REY Exclusive Editorial

Produced & Photographed by Tim Weerdenburg

starring Floris Valentijn van Breugel


The 10 Most Popular Features in 2024

Happy New Year REY Lovers!

This is the first feature of the year, and it couldn’t be other than your favourite one!

We are getting ready for an amazing new year full of projects and exclusive stories, but before unveiling our suprises for 2025, let’s see 2024 in numbers: more than 100.000 pegeviews and more than 70.000 unique visitors worldwide!! Our TOP countries (when it comes to readers) were USA on the top place for another one year, followed by Greece, United Kingdom, Cyprus, Russia, Germany, France and of course Spain and Italy with almost the same numbers.

REY has been reposted (again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For 2024, it seems that the Greeks take over the list for the first year!

Check out the top 10 features from REY in 2024 and stay tuned for more.

Click on the titles to discover the posts in the list below:

ANDREAS CHRYSANTHOU

The Exclusive Fashion Editorial and Interview with the Greek Cypriot actor was the most popular feature of 2024 with worldwide views indeed. Photographed by DRE, Styled by our editor in chief, Interviewed by our online editor Yolanda Teskou.

APODYOPSIS

Apodyopsis was definitely the hottest feature of 2024. Starring Greek music artist Iasonas Mandilas. Photography & Set Design by Gsquare Photography Studio.

the player

We are very happy to see our Editorials leading the TOP10! This time the story comes from Madrid and photographer Juan Carlos Toledo. Styled by Laurent Meri.

Loewe X Jonathan Bailey : Their Collaboration for Pride

Every time a feature has his name on, becomes one of the most popular. Jonathan Bailey is our celebrity crush for life and we always want more!

IN CONVERSATION WITH TOURIST ATH

The Athenian DJ visits REY Magazine and shares with us some of his favourite moments.

Saint Laurent Winter 2024/2025 Campaign

Anthony Vaccarello unveiled his campaign for Saint Laurent Autumn Winter 2024-2025. The whole concept pays tribute to art history greats like Michelangelo, Caravaggio, and Manet. Photographed by Glen Luchford.

MOVEMBER DUDES

REY Magazine has teamed up with photographer Angela Leonidou for a new fundraising project to support the Movember Foundation.

GCDS Spring Summer 2024 Campaign

GCDS presented their Spring/Summer 2024 campaign and their hot scenes took over the social media, and REY too! Produced and photographed in Los Angeles by celebrity paparazzi agency Backgrid.

In The Studio With Iasonas

REY loves new faces! Introducing Iasonas Ameranis in his first exclusive feature with us. Concept & Photography by Yiorgos Arianoglou @ Film Expired.

GABRIELE

Our distributor Photographer from Milan Aldo Giarelli, introduced to us Gabriele back in February 2024. Their story became one of the most popular of the year, and Gabriele Graziani has already ruled the runway, editorials and more.

JW Anderson x “Queer” film: The Capsule Collection

JW Anderson launches a limited-edition collection inspired by the movie adaptation of William S. Burroughs’ “Queer.”

The film, directed by Luca Guadagnino and featuring costumes designed by JW Anderson.

The capsule collection is out now in JW ANDERSON stores and online.

P´TITE CANAILLE

A REY exclusive Fashion Editorial, photographed in Madrid, Spain.

Photographed by Dito Oter

Art Direction Fabricio Pérez

Styling Jama

Grooming Chus Reyes

starring Xu Guoale @ Zeta Management

MOVEMBER DUDES

Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of Men's Health issues, such as prostate cancer, testicular cancer, and men's suicide.

Movember fundraisers are a global community of fired up Mo Bros and Mo Sisters – aka rock stars making the difference.

For this year, REY Magazine has teamed up with photographer Angela Leonidou for a new project to support Movember Cyprus:

MOVEMBER DUDES

9 Men // 9 Portraits

Photographer Angela Leonidou

Styling & Direction Christos Christou

Hair Angelo @ The Labartory

Grooming Juliet @ BN The Make Up Pro

Matox - DJ

BTS Photographer Lenka Matsoukatova

Furniture from Oggetti

Your donation could help save a father, a brother, a son, a friend, a partner, a man’s life:

DONATE HERE

Click on the donation link and select your amount. When filling in your details, add ‘Movember Dudes’ in the order notes so we can keep track of our REY community progress.

KUST. Unveils the Sleek Thong 01 Capsule

KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.

Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.’s commitment to confident, distinctive style.

This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.

Photographed by Kuba Stachowiak

starring Ignacio Felmer

shop the collection online

Jacquemus Opens New Store in London

Mr Simon Porte Jacquemus has collaborated with OMA for his latest store, a Meditteranean-inspired boutique, in the Heart of Mayfair.

The boutique showcases the complete men and women collections but it also serves as an art gallery, showcasing a curated selection of pieces that resonate with Simon Porte Jacquemus’s artistic sensibility.

From antique furniture to contemporary art, the collection offers a glimpse into the designer’s inspirations and creates a truly immersive shopping experience.

The top floor, a private VIP salon, offers a cocoon-like experience, completely rounded and bathed in natural light.

JACQUEMUS « THE LONDON BOUTIQUE »

33 NEW BOND STREET, W1S 2RS LONDON, UK

image credit: Courtesy of Jacquemus // source: fuckingyoung.es

TOMBER

A REY exclusive Fashion Editorial, photographed in Amsterdam.

Concept & Photography by Armando Branco

starring Andrei Soraino @ Fashion is Cannibalistic

*Wardrobe is based completely on second hand clothing.


SOLSTICE: The New Bottega Veneta Winter 2024 Campaign

The Italian Fashion House Bottega Veneta has presented its Winter 2024 campaign called “Solstice” and here are the first images.

Photographed by Louise and Maria Thornfeldt.

Balenciaga x Under Armour: The capsule collection

Balenciaga and Under Armour have collaborated to create a new capsule collection of clothes, shoes, and accessories.

The collection is a mix of athleisure and Balenciaga’s signature style. The first images of the campaign are out now:

In The Studio With Iasonas

A REY exclusive Editorial, photographed in Athens.

Concept & Photography by Yiorgos Arianoglou @ Film Expired.

Introducing Iasonas Ameranis

We are addicted to ''Falling For You'' by Amelie Lens

Electronic Music star Amelie Lens releases her higly anticipated single, “Falling For You.” and we can’t get enough of it!

Amelie’s new single combines her signature techno groove with a delicately refined vocal which makes the great recipe for the next big hit in the techno scene.

“Falling For You” was the closing song of Amelie’s concerts during the summer and it has already received the best critics from fans and the media. Her tour continues with two massive all-night-long shows in the United States.

The track is out now via Sony Music