P´TITE CANAILLE

A REY exclusive Fashion Editorial, photographed in Madrid, Spain.

Photographed by Dito Oter

Art Direction Fabricio Pérez

Styling Jama

Grooming Chus Reyes

starring Xu Guoale @ Zeta Management

TOMBER

A REY exclusive Fashion Editorial, photographed in Amsterdam.

Concept & Photography by Armando Branco

starring Andrei Soraino @ Fashion is Cannibalistic

*Wardrobe is based completely on second hand clothing.


Balenciaga x Under Armour: The capsule collection

Balenciaga and Under Armour have collaborated to create a new capsule collection of clothes, shoes, and accessories.

The collection is a mix of athleisure and Balenciaga’s signature style. The first images of the campaign are out now:

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

FYR’s New Campaign: ''I Thought I Would Feel Different''

FYR’s narrative of re-appropriation is entwined delicately into each of her pieces, infusing the roots of heritage with an untamed essense.

We honor the fusion of old and new, forging connections that transcend gender, age and time.

I Thought I Would Feel Different is the tittle of FYRs://www.fyrjewelry.com/’s New Campaign which you can see below:

OTTOBRE

Kirill Strunnikov is back with another new story for REY.

Produced and Photographed by Fikri Halim.

The story features underwear from GCDS, Tom Ford, monoceros, BIKE, Amiri and more.

Alexander McQueen Spring 2025 Show at Paris Fashion Week

Seán McGirr presented his Spring 2025 collection for Alexander McQueen during Paris Fashion Week, and we can finally see a connection to the original aesthetic and philosophy of the British Fashion House.

We were lucky enough to have 10 men looks during women’s runway show and the main focus was tailoring with a rock twist.

Dsquared2 Fall Winter 2024 Denim Campaign

Dean and Dan present their Denim campaign for Fall Winter 2024.

Directed by Giampaolo Sgura,

starring Ondrej Mokos

BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

AMIRI Fall Winter 2024 Campaign

AMIRI has unveiled its campaign for Fall/Winter 2024 at the historic Palace Theatre in Los Angeles.

The campaign is a journey inspired by the iconic cinematic spirit of Hollywood.

Photographed by Glen Luchford

Styling by Ellie Grace Cumming

Art Direction by Jonny Lu Studio

Jeremy Allen White for Calvin Klein’s Fall 2024 Campaign

Calvin Klein unveiled their second campaign, featuring the actor Jeremy Allen White.

Directed and photographed by Mert Alas.

Dior Men Fall Winter 2024 Campaign

Kim Jones unveiled his Fall/Winter 2024 campaign for Dior.

The collection consists of a surprising mix of high fashion and urban edge. Inspired by the grace of ballet and the rebellious spirit of Rudolf Nureyev, the collection reimagines classic Dior tailoring with modern cuts.

The campaign photographed by Alasdair McLellan.

Art Direction by Ronnie Cooke Newhouse.

Styling Melanie Ward

under the mediterranean sun

A REY exclusive story photographed in Cyprus.

Photographed by Stavros Christodoulou

starring Guillermo, Jordan & Spencer

Loewe X Jonathan Bailey : Their Collaboration for Pride

LOEWE has partnered with actor Jonathan Bailey to release a special edition ‘Drink Your Milk’ T-shirt celebrating the launch of his new foundation supporting the LGBTQ+ community, The Shameless Fund. A donation will be made to the foundation for every T-shirt sold.

Check out more on Loewe.com

Saint Laurent Winter 2024/2025/ Campaign

Anthony Vaccarello unveiled his campaign for Saint Laurent Autumn Winter 2024-2025.

The whole concept pays tribute to art history greats like Michelangelo, Caravaggio, and Manet.

Photographed by Glen Luchford.

l'ombra II

After the success of l’ombra Editorial story we unveil to you part II.

A REY exclusive Fashion Editorial photographed in Amsterdam.

Concept & Photography by Armando Branco

Styling Javier Navia

starring Javier @ FIC Model Mngmt

DIOR ICONS Campaign starring Robert Pattinson

Dior Unveils Its ICONS Campaign Starring actor Robert Pattinson.

Kim Jones proposes a fresh perspective to his new men’s capsule collection. The collection features clean lines and thoughtful details, blending tradition with a modern twist.

DSQUARED2 Spring Summer 2024 Campaign

DSQUARED2 unveiled its Spring/Summer 2024 advertising campaign.

The campaign photographed and directed by British photographer Nadia Lee Cohen and stars Nataša Vojnović, Tony Ward, Brady Johnson, Hudson Primo, and Mahi.

Main topic and inspiration was the 1990s porn ( during its golden era)

DANGEROUS

A REY exclusive fashion editorial, produced in Milan.

Photographed & Directed by Gilad Kavalero

Styling Gio Kolmit

starring Lucas @ Independent Milano

Hair & Grooming Alisia Kapolo

Gucci’s limited edition Cub3d Sneaker released at Milan Design Week

The Cub3d Sneaker by GUCCI redefines luxury footwear.

The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style. The sneaker’s sole is a feat of engineering, crafted through a 3D printing process known as selective laser synthesis. This technique not only gives the sole its unique, lightweight structure but also reflects Gucci’s dedication to cutting-edge technology. F.Y

Available exclusively at Gucci’s flagship store during Milan Design Week.