MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

The 10 Most Popular Features in 2023

REY has been reposted (once again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For now Check out the top 10 features from REY in 2023 and stay tuned for more.

Click on the titles to discover the posts in the list below:

TRAVESÍA:

TRAVESÍA exclusive Fashion Editorial was the most popular feature of 2023 with worldwide views indeed. Photographed in Mexico City. Starring Carlos Camacho . Produced & Photographed by Alan Román

COLLECTIONS:

Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2024.

HOMEMATE

A REY exclusive editorial produced in Bali, Indonesia with Kirill Strunnikov at his best. It was definitely one of the hottest stories of 2023 so we promise you a lot more Kirill moments in 2024.

Ludovic de Saint Sernin: The Swimwear Campaign

Ludovic de Saint Sernin’s swimwear campaign was absolutely breath-taking! It was also one of your favourite features.

Sunkissed

A REY exclusive Editorial, produced and photographed by Alex Charovas in Rhodes, Greece.

Fall Winter 2023: The Best of Men’s Fashion Month

Another one Fashion Report in the TOP10! Thank you for the love.

MOVEMBER DUDES

Popular DJs become MOVEMBER Boys in order to support MOVEMBER organization and to raise awareness for prostate cancer, testicular cancer and suicide prevention.

lazy sunday

A REY exclusive Fashion Editorial, photographed in Los Angeles.

GEMINI

In-House Fashion Editorial, produced in Athens by Dimitrios Kleanthous. Concept and Grooming by our very own grooming editor Christos Theophanous.

We are addicted to RUSH by Troye Sivan

Troye’s article about his summer hit RUSH made it to the TOP10 and we all know the reason.

Sunkissed

A REY exclusive Editorial, photographed in Rhodes, Greece.

Concept & Photography by Alex Charovas

starring Gustavo Franco

“SUN-KISSED DAYS OF SUMMER: A Grecia Celebration of the Male Form”

Amidst the timeless beauty of Greece's breath-taking seascapes, this photographic series embarks on a journey through the sun-kissed days of summer.

In honour to the celebrated works of historical photographers who revelled in the male body's splendour, while also embracing its vulnerability, we present a retrospective exploration that captures the essence of both strength and sensitivity—a true portrayal of man.

Inspired by visionaries such as Robert Mapplethorpe, Herb Ritts, and George Platt Lynes, this collection of images portrays the male body in its most natural state—unrestrained, empowered, and intimately connected to the surroundings. These images intend to immortalize the male form as a work of art, igniting discussions on sensuality, identity, and artistic expression.

Drawing from this legacy, "Sun-Kissed Days of Summer" seeks to evoke a sense of nostalgia and appreciation for the classic approach to capturing the male body's allure while embracing the nuanced concept of vulnerability. Like Wilhelm von Gloeden and Tom of Finland, who bridged the gap between historical art and the contemporary male form, this series encapsulates the timeless beauty that transcends eras, juxtaposing virility with the tender emotions that make us human.

As the sun dances across the sculpted torso of our gorgeous model (Gustavo Franco) and casts enchanting shadows along the coastline, we pay tribute to the male physique as it intertwines with the natural world. Just as Carl Van Vechten's portraits captured the souls of his subjects, these photographs aim to convey the stories of these sun-drenched days—a tale of connection to nature, to history, and to the very essence of humanity.

The Grecian landscape is a backdrop for a celebration of youthful virility, life, and joy, as the sun's rays illuminate the beauty and strength of the male form. The contrast between light and dark shapes the curves and muscles of the body, while the gentle sound of the waves evokes a sense of timeless wonder and connection to ancient legends, like Herbert List's artistic and mythical vision.

With "Sun-Kissed Days of Summer," we invite you to embark on a visual journey that marries the past and the present. These photographs pay tribute to the artistic pioneers who redefined the portrayal of the male form, celebrating its every nuance beneath the eternal Grecian sun. This collection stands as a homage to the intersection of history, culture, and nature—a harmonious celebration of life, light, strength, vulnerability, and the captivating allure of the male body.

Alex Charovas

HOMEMATE

A REY exclusive editorial produced in Bali, Indonesia.

Photographed by Arya Keribo

starring Kirill Strunnikov

Ludovic de Saint Sernin: The Swimwear Campaign

Ludovic de Saint Sernin revealed his swimwear campaign and it’s absolutely breath-taking. Photographed by Thomas Giddings in Malibu.

The 10 Most Popular Features in 2022

Last day of 2022 and we couldn’t leave you without your favourite TOP10 features of the year!

We are getting ready for an amazing new year full of projects and exclusive stories, but before unveiling our suprises for 2023 let’s see 2022 in numbers: more than 200.000 pegeviews and more than 80.000 unique visitors worldwide!! Our TOP countries when it comes to readers were USA on the top place for another one year, followed by United Kingdom, Greece, Ireland, Spain, Germany and France.

REY has been reposted (again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For now Check out the top 10 features from REY in 2022 and stay tuned for more.

Click on the titles to discover the posts in the list below:

EDWARD STERGIOU x REY

Exclusive Interview and Fashion Editorial with the finalist model from GNTM Edward Stergiou was the most popular feature with worldwide views indeed.

COLLECTIONS

Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2023.

c a r L o

A REY exclusive Fashion Editorial, photographed in Mexico City. Photographed & Directed by Alan Román.

The Style Album of Manu Rios

He has been our forever crush since day 01.

We first met him in the Netflix series ELITE but he managed to be the favourite fashion boy of the biggest Fashion Houses. Manu Rios’ Style Report was obviously on the TOP5 too.

THE UNDERWEAR ISSUE

We put down our favourite underwear piece for you and we chose our favourite boy from our motherland in order to have the most sexy presentation. Nikos, you promised that you are coming back for more in 2023..! ;)

Men at Met Gala 2022: Our Favourite Looks

Check out once again our style report with some of our favourite looks of this year’s Met Gala.

The Queer 2022 Calendar by French artist & photographer Romain Berger

Exclusive presentation on REY online before its official release.

A REY exclusive fashion editorial starring Greece’s Next Top Model finalist Dinos Kritsis

Improvisation 13 by Dimitris Theocharis featuring Harrison Sellers

A throwback post from the popular photographer was enough to make us repost the feature, two years after its first online release, in our ARTS section. Dimitris Theocharis made it to the TOP10, once again.

#THEGREEKISSUE

#THEGREEKISSUE is one of our most popular columns thanks to the Greek audience around the world.

new blood

A REY exclusive Fashion Editorial, photographed by Michael Geo.

Styling & Direction Christos Christou

Introducing Socrates Lambrou

chantara

A REY exclusive editorial, photographed in Fini village, Cyprus.

Our editor in chief Christos Christou photographed model Andreas Ceraso in Chantara waterfall. Portrait series photographed by Samsung S20+.phone after fun conversations in the Cypriot nature.

LUKAS

A REY exclusive Portrait Story photographed by Dino Moustakas.

Edited & Retouched by Louis C

starring LUKAS

Agency is The Crew Agency

UNFORGIVEN

A REY editorial photographed in Thessaloniki, Greece.

Photographed & Directed by Constantine Alexopoulos

starring Greece’s Next Top Model finalist Konstantinos @ The Legion MGT & TEAM Models

Χ Α Ρ Д

Hard Clo reviewed, restyled and re-edited exclusively on REY.

Photographed & Directed by Yiorgos Mesimeris

starring el_isleño

forbidden love

A REY exclusive editorial, photographed in Athens by Labros Tyrlis.

Hair & Make up by Zacharenia Kanataki

starring Emmanuel & Hannah @ D Model Agency

Son of the Sea

A REY exclusive editorial, photographed in Cyprus.

Photographed & Directed by Demetris Qu.

Starring Manuel Adriano @ Sophie Models.

WE LOVE Christos Katsavochristos in the new Dsquared2 underwear campaign

The Fashion Duo Dsquared unveiled their summer underwear campaign and we can’t stop watching it!

Starring our always loved one, Christos Katsavochristos at his best. Agency is VN Models.

The project shot by Christian Oita is led by three key ingredients:

Aesthetics. Confidence. Playfulness.

The latest styles and designs featured in the new campaign are the quintessential representation of the #D2Underwear – a luxurious fit with an extra cheeky attitude.




best seller

A REY exclusive fashion editorial, photographed in Limassol, Cyprus.

Photographed by Michael Geo

Styling & Direction Christos Christou

starring Christos Evzonas

ANDREA CASSAVIA

A REY exclusive portrait series photographed in Manchester, UK.

Produced and Photographed by Malc Stone

Introducing Andrea Cassavia.from NEMESIS Models

OSCURO DESEO

A REY exclusive in-house Fashion Editorial.

Photographed by Michael Geo

Styling & Direction Christos Christou

starring Nikos Kaneti

THE NEGATIVE EFFECT

Produced & Photographed by Marcos Domingo Sánchez

starring FEX

Discover more about the negative effect inside Marcos’ NEGATIVE COLLECTION Portfolio:

THE NEGATIVE TECHNIQUE

Hotel Nolinski

A REY exclusive editorial, photographed in Hotel Nolinski, Paris.

Photographed and Directed by Nicolas Aristidou

starring Florent @ Blake Men Paris

Distractions

A REY exclusive editorial, photographed in Ebro River area at Zaragoza, Spain.

Photography & Styling Marcos Domingo Sánchez

Hair by Carlos Lahuerta for Making Of Beauty

Grooming by Josele

starring JGimeno