the player

A REY Exclusive Fashion Editorial produced in Madrid, Spain.

Photographed by Juan Carlos Toledo

Art direction and Styling Laurent Meri

starring Pablo @ Marilyn Agency Paris

Location is Espacio Beyond Madrid

KUST. Unveils the Sleek Thong 01 Capsule

KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.

Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.’s commitment to confident, distinctive style.

This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.

Photographed by Kuba Stachowiak

starring Ignacio Felmer

shop the collection online

AMIRI Pre-Spring 2025 Campaign

AMIRI has presented its Pre-Spring 2025 collection, promoting a versatile wardrobe that effortlessly transitions from day to night.

The collection takes inspiration from by Hollwood’s after-hours culture and it consists of iconic AMIRI pieces reimagined with nostalgic touches. Prints and embroideries featuring dice, billiard balls, and cues evoke the glamour and intrigue of old Hollywood.

Jacquemus Opens New Store in London

Mr Simon Porte Jacquemus has collaborated with OMA for his latest store, a Meditteranean-inspired boutique, in the Heart of Mayfair.

The boutique showcases the complete men and women collections but it also serves as an art gallery, showcasing a curated selection of pieces that resonate with Simon Porte Jacquemus’s artistic sensibility.

From antique furniture to contemporary art, the collection offers a glimpse into the designer’s inspirations and creates a truly immersive shopping experience.

The top floor, a private VIP salon, offers a cocoon-like experience, completely rounded and bathed in natural light.

JACQUEMUS « THE LONDON BOUTIQUE »

33 NEW BOND STREET, W1S 2RS LONDON, UK

image credit: Courtesy of Jacquemus // source: fuckingyoung.es

TOMBER

A REY exclusive Fashion Editorial, photographed in Amsterdam.

Concept & Photography by Armando Branco

starring Andrei Soraino @ Fashion is Cannibalistic

*Wardrobe is based completely on second hand clothing.


SOLSTICE: The New Bottega Veneta Winter 2024 Campaign

The Italian Fashion House Bottega Veneta has presented its Winter 2024 campaign called “Solstice” and here are the first images.

Photographed by Louise and Maria Thornfeldt.

Balenciaga x Under Armour: The capsule collection

Balenciaga and Under Armour have collaborated to create a new capsule collection of clothes, shoes, and accessories.

The collection is a mix of athleisure and Balenciaga’s signature style. The first images of the campaign are out now:

In The Studio With Iasonas

A REY exclusive Editorial, photographed in Athens.

Concept & Photography by Yiorgos Arianoglou @ Film Expired.

Introducing Iasonas Ameranis

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

Kris Knight presents ''When The Sun Hits'' Exhibition in Paris

Galerie Alain Gutharc is pleased to present When The Sun Hits, a solo show of new paintings by Canadian artist Kris Knight. For his third exhibition with the gallery, Knight continues to construct scenes of glimpsed beauty, slow-burn longing and quiet in-between moments that define his queer experience.

His sensitive portraits and figurative works portray his friends and acquaintances in solitary contemplation, longstanding relationships and mildly elegiac scenes of leisure and selfcare. He imbues his contemporary subject matter with historical art references and colour palettes in both natural and domestic settings.

Kris Knight – When The Sun Hits

October 12 to November 16, 2024

Galerie Alain Gutharc, 7 rue Saint Claude, 75003 Paris.

Jon Kortajarena stars in the new CDLP Essentials Campaign

The latest CDLP Campaign sets against the landscapes of Ibiza, and the main face of it is the one and only Jon Kortajarena.

“The essentials for me when I travel are my underwear, a pair of jeans, and a t-shirt—I always end up wearing the same things. CDLP’s commitment to crafting garments from sustainable materials aligns with my values, and their pieces are something I always carry with me, no matter where I go.” 
— Jon Kortajarena

OTTOBRE

Kirill Strunnikov is back with another new story for REY.

Produced and Photographed by Fikri Halim.

The story features underwear from GCDS, Tom Ford, monoceros, BIKE, Amiri and more.

Alexander McQueen Spring 2025 Show at Paris Fashion Week

Seán McGirr presented his Spring 2025 collection for Alexander McQueen during Paris Fashion Week, and we can finally see a connection to the original aesthetic and philosophy of the British Fashion House.

We were lucky enough to have 10 men looks during women’s runway show and the main focus was tailoring with a rock twist.

BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

AMIRI Fall Winter 2024 Campaign

AMIRI has unveiled its campaign for Fall/Winter 2024 at the historic Palace Theatre in Los Angeles.

The campaign is a journey inspired by the iconic cinematic spirit of Hollywood.

Photographed by Glen Luchford

Styling by Ellie Grace Cumming

Art Direction by Jonny Lu Studio

Jeremy Allen White for Calvin Klein’s Fall 2024 Campaign

Calvin Klein unveiled their second campaign, featuring the actor Jeremy Allen White.

Directed and photographed by Mert Alas.

Channing Tatum signs as the new face of Versace EROS fragrance line

American actor Channing Tatum is the new ambassador for the EROS line of men’s fragrances of Versace.

Campaign directed by Donatella Versace.

under the mediterranean sun

A REY exclusive story photographed in Cyprus.

Photographed by Stavros Christodoulou

starring Guillermo, Jordan & Spencer

Loewe X Jonathan Bailey : Their Collaboration for Pride

LOEWE has partnered with actor Jonathan Bailey to release a special edition ‘Drink Your Milk’ T-shirt celebrating the launch of his new foundation supporting the LGBTQ+ community, The Shameless Fund. A donation will be made to the foundation for every T-shirt sold.

Check out more on Loewe.com