KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.

Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.’s commitment to confident, distinctive style.

This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.

Photographed by Kuba Stachowiak

starring Ignacio Felmer

shop the collection online