KUST. Unveils the Sleek Thong 01 Capsule

November 22, 2024 by Rey Magazine

KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.

Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.’s commitment to confident, distinctive style.

This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.

Photographed by Kuba Stachowiak

starring Ignacio Felmer

shop the collection online

kust. and Lovem to launch an innovative men’s skincare range

August 29, 2022 by Rey Magazine

This winter men’s underwear brand kust. and Lovem are collaborating on a four-phase sustainable self-care routine that will aim to transform the traditional approach to men’s health & beauty.

Their mission is aim to transform the direction of men’s skincare and will be a four-phase regimen to suit all skin tones and all sorts of daily pursuits that may cause stress to the skin.

Discover more on kust. online.

kust. SPRING 2021 : The Loungewear collection

January 06, 2021 by Rey Magazine

Whether it’s working from home, virtually catching up with friends in lockdown or heading out to get the essentials, the new kust. lounge suit is the ultimate uniform for any activity, no matter the season. Handmade with soft, lavish viscose silk from Poland – the lounge suit from kust. capitalises on the brand’s minimalist retro sports style and can be worn both indoors and outdoors at any time of the year.

kust. underwear: The AW20 Collection

October 09, 2020 by Rey Magazine

The Polish underwear brand kust. unveiled its AW20 collection.

Made from ethically sourced viscose from the renowned Polish fabric house, Vistex, the new kust. luxury boxer boasts a tailored and relaxing fashionable fit for all activities.

Coming in six colours, the new luxury boxers are durable and combine sustainable material into its silhouette.