Brand Alert: MA STUDIO AW21 Campaign - The Menswear Looks

MA STUDIO by Maria Aristidou revealed it’s Autumn Winter collection for 2021.

The Cypriot designer, who usually showcases at Paris Couture Week, introduces her Prêt à Porter men & women collection through MA STUDIO.

The menswear collection consists of relaxed wide trousers and culottes, unique design turtlenecks and sleeveless knit tops, along with a body suit, jackets and a padded coat. DEUX CÔTÉ menswear looks have been styled with some of her latest design bags too. It’s main characteristic is that all the pieces are knitted as Maria Aristidou is well known for her knitwear techniques and fabrics.

Campaign photographed by Georgios Motitis and styled by Christos Christou.

Discover the DEUX CÔTÉ menswear looks below:

Masón Buenos Aires Unveils New Underwear Collection

Masón Buenos Aires unveiled its new underwear collection through a campaign featuring models Ivan Martres and Damian Testa shot by Diego Stickar and styled by Martín Medina Rodriguez.

BRAND ALERT: Guy Lab - The 2021 Collection

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Underwear and basics made from the highest quality organic cottons in Australia. Swim made from premium Italian lycra.

Guy Lab 2021 collection is out now. Campaign photographed in Sydney by Jesse Lizotte and styled by Bridie Gilbert.


KVRT STVFF New Collection Is Out Now

KVRT STVFF unveiled its second collection, inspired by vintage references of boxing and wrestling fighters.

Designed in Barcelona, the new collection consists of different garments ranging from sportswear to underwear and swimwear.

Introducing THE STRANGER

Introducing the new menswear brand THE STRANGER.

The designer, originally from Cyprus, has taken inspiration from the second world war soldiers’ uniforms and he has combined it with his ideas on digital arts.

The new menswear collection is called Digital Metallaxis. Even though the designer doesn’t approach only men as he notes that the brand can easily be worn from both genders.

** ‘THE STRANGER’ new collection is coming out next month and it’s going to be the second chapter of “Digital Metallaxis”.

photography: Harris Kyprianou

BRAND ALERT: HOUSE MARTIN - A gender-neutral vegan shoe brand

House Martin is a gender-neutral vegan brand based in Kiev, Ukraine.

The brand uses sustainable packaging and low impact dyes, and it follows strict ethical standards for the factory it sources from.

The brand directors note: We choose high-quality technological materials of Italian production. We take care of animals, therefore we do not use skin and fur. We take into account the orthopedic features of the foot and the practicality of the materials in the care. * House Martin - a type of swallows that are best adapted to life in urban environments.

kust. : The debut campaign of the new underwear brand

kust. is an organic underwear brand, made in Poland in 2017 which consider global enviroment, quality and fair production at the same time.

The new menswear brand has unveiled its first campaign captured by the lens of Simone Lini Trivulzio.

The kust. directors mention “ our brand is young, timeless and different than others, just like you. Let us take care of your male premises.”

JOVÅN Spring/Summer 2019

JOVÅN (based in Milan) has been our addiction last season with his SS18 collection and we have to admit that he did it again with his Spring/Summer 2019 lines.

The founder and Creative director Jovan Stevanovic, continues his fashion journey and he presents men & women pieces in one collection with many lines available for him or her at the same time.

Unisex is the new black and JOVÅN SS19 meets Urban streetwear on its best. Metallic gold, black, yellow and lilac have been combined with red, white and denim blue elements and they propose the ideal look for those who dare to be different, to be unique. 

Another remarkable statement are the JOVÅN  accessories which have been combined in a really playful way. Caps, backpacks, jewellery and our favourite JOVÅN socks have already been the new trend in Milan. 

In conclusion is worth to mention the references to the LGBTQ+ community which have been  added in line with the new collection, reminding us the identity of the brand.

Sexy, playful, unique; JOVÅN is ready to hit the European market.

LES DEUX AW18 collection

The Danish brand Les Deux  has been created back in 2009 as only a t-shirt concept, but the brand has evolved with a full collection and premium finish. Les Deux consists of contemporary, practical pieces with scandi aesthetic and elements, and it  has become one to watch on REY.

.This AW18 season, Les Deux have worked to develop a collection that embodies the coming together of subcultures. The brand has submerged itself into three different brotherhoods of society’s misfits from around the world- The Bluecoat Brotherhood, The Foreign Legion and Hooliganism.

The collection attempts to reflect the communities that have, and continue to disrupt the social norms, defining their own space within society. This is translated through a delicate balance of its heritage minimalistic-Scandi-style, combined with key stand-out staples that create a feeling of diversity.

Wool and knitwear, along with  slogan T-shirts and sweatshirts, crisp cotton shirts and bomber jackets have been combined with tailored trousers, accessories and trainers for a cool contemporary look.

For more collection and stocklist visit lesdeux.com

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