BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

Brand Alert: MA STUDIO AW21 Campaign - The Menswear Looks

MA STUDIO by Maria Aristidou revealed it’s Autumn Winter collection for 2021.

The Cypriot designer, who usually showcases at Paris Couture Week, introduces her Prêt à Porter men & women collection through MA STUDIO.

The menswear collection consists of relaxed wide trousers and culottes, unique design turtlenecks and sleeveless knit tops, along with a body suit, jackets and a padded coat. DEUX CÔTÉ menswear looks have been styled with some of her latest design bags too. It’s main characteristic is that all the pieces are knitted as Maria Aristidou is well known for her knitwear techniques and fabrics.

Campaign photographed by Georgios Motitis and styled by Christos Christou.

Discover the DEUX CÔTÉ menswear looks below:

Brand Alert: the STOLEN GARMENT SS22 Collection

‘‘the STOLEN GARMENT’’ is a South Korean fashion label by designer Jungwoo Park.

Their Spring Summer collection is officially out and it really got our attention.

Jungwoo Park mixed different materials with metonymical meaning throughout the collection, utilising satin silk and hammered silk to make the shirts, jackets and a dress. Long coats, shirting and BDSM styling complete his SS22 collection.

Check out below some of our favourite pieces:

BRAND ALERT: Guy Lab - The 2021 Collection

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Underwear and basics made from the highest quality organic cottons in Australia. Swim made from premium Italian lycra.

Guy Lab 2021 collection is out now. Campaign photographed in Sydney by Jesse Lizotte and styled by Bridie Gilbert.


BRAND ALERT: Mans Concept - Fall/Winter 2020 Campaign

The Spanish brand Mans Concept by Jaime Álvarez is our latest fashion obsession.

The name MANS CONCEPT comes from Demans, of German origin, one of the surnames of the designer and creative director of the brand. Shortening it to 'Mans' indicates the search for a new, more personal and updated tailor shop.

Mans is a tailor-made ready-to-wear firm and tailor studio, influenced by both 'Saville Row' workshops and Japanese technique. Both will be present in all of their collections, mixing this ancient profession with avant-garde aesthetics, clean cuts and innovation in fabrics. From Mans Concept new approaches to masculinity are proposed.

The classic references merge with the youth subcultures, in a constant game of opposite elements, interconnected to create a balance. The objective is to offer a complete hybrid wardrobe with quality, versatile basic garments and a progressive design, focused on people who are sure of themselves and what they are looking for.

Mans Concept Menswear unveiled its Fall/Winter 2020 campaign,

Photographed by Kito Muñoz and styled by Adrian Bernal.

Models: @kmkrauze @yonatanexss @camielronner @jacobo.jarr @antonionoguera_s

Casting: @peliadri_

Make-up: @vicentguijarro

Hair: @xoxoni

Set Design: @citoballesta

3D Backgrounds: @andreiwarren

Digital: @eduardomota.es

Lighting: @amiriondo Retouch: @curroverdugo

Production: @desanvicente

Fashion Assistant: @nita_irs

Brand Alert: SOLID HOMME - The Fall 19 collection

Founded in 1988, the Korean Solid Homme is a global contemporary menswear brand known for its exceptional quality, luxurious touch, and minimal designs.

Solid Homme collections are beloved by stylish men globally for their quality, accessibility, and modern design. Expert cuts, luxe knitwear, exceptional outerwear, and distinctive design are integral to the brand’s urban sophistication.

Elevating wardrobe staples through fabrication, tailoring, and a clean, minimalist aesthetic, Solid Homme offers elegant formalwear through design led casualwear; a stylish solution whatever the occasion.

Augusts Traumanis and Bartolomé Chapel front the Fall/Winter 2019 campaign of Solid Homme, shot by Mel Bles and styled by Carlos Nazario.