MANS SS2023 Campaign Lookbook

MANS‘ Spring/Summer 2023 “Raíces” campaign is out now.

Liam Payne did it again, shirtless for new HUGO BOSS campaign

After getting naked for his first Hugo Boss campaign - one which he famously described as "soft-core porn" - Liam Payne is back for round two (though with marginally more clothing this time around).

The Pop star, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.

The colour pallete combines black, white, navy, and red with the collection seeing Hugo Boss' signature logo rebranded as 'HUGO93.LP', in a nod to 'Strip That Down' singer Payne's year of birth.

Raf Simons Spring/Summer 2020 Campaign

Raf Simons Spring/Summer 2020 campaign was shot by Willy Vanderperre and styled by Olivier Rizzo.

Burberry Launches “Reburberry Edit”

Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range.

The collection is part of the label’s industry-leading product sustainability programs and building on a heritage of innovation. The introduction of the ‘ReBurberry Edit’ coincides with the global roll-out of dedicated sustainability labeling across all key product categories. The labels will, for the first time, provide customers with an insight into the industry-leading environmental and social credentials of the Burberry program.

HardClo Spring Summer 2020: The Lookbook

HardClo unveiled the lookbook for its Spring/Summer 2020 “MAYDAY” collection.

The Creative Director Yiorgos Mesimeris notes,

“Drawing inspiration from Gericault’s Medusa, this collection is based upon the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, treason. Everything coincides to become part of our reality, either political, personal or even environmental. All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried.”

Photographed by Spiros Kokkonis

Styled by the HardClo team

starring Marcel Goralczyk

BRAND ALERT: Mans Concept - Fall/Winter 2020 Campaign

The Spanish brand Mans Concept by Jaime Álvarez is our latest fashion obsession.

The name MANS CONCEPT comes from Demans, of German origin, one of the surnames of the designer and creative director of the brand. Shortening it to 'Mans' indicates the search for a new, more personal and updated tailor shop.

Mans is a tailor-made ready-to-wear firm and tailor studio, influenced by both 'Saville Row' workshops and Japanese technique. Both will be present in all of their collections, mixing this ancient profession with avant-garde aesthetics, clean cuts and innovation in fabrics. From Mans Concept new approaches to masculinity are proposed.

The classic references merge with the youth subcultures, in a constant game of opposite elements, interconnected to create a balance. The objective is to offer a complete hybrid wardrobe with quality, versatile basic garments and a progressive design, focused on people who are sure of themselves and what they are looking for.

Mans Concept Menswear unveiled its Fall/Winter 2020 campaign,

Photographed by Kito Muñoz and styled by Adrian Bernal.

Models: @kmkrauze @yonatanexss @camielronner @jacobo.jarr @antonionoguera_s

Casting: @peliadri_

Make-up: @vicentguijarro

Hair: @xoxoni

Set Design: @citoballesta

3D Backgrounds: @andreiwarren

Digital: @eduardomota.es

Lighting: @amiriondo Retouch: @curroverdugo

Production: @desanvicente

Fashion Assistant: @nita_irs

Isabel Marant MEN: The Fall 2020-21 Lookbook

Isabel Marant unveiled the lookbook for its Fall/Winter 2020-21 menswear collection.

JW ANDERSON x Uniqlo: The Spring Summer 2020 collection

A British summer collection - in pictures.

JW Anderson revisits the British wardrobe and its signature prints like the Check pattern and patchwork through bags and accessories, and offers ultra comfortable pieces ranging from XXL pants to flowing shirts. For the first time, in addition to the woman and the man, the tandem also signs several pieces for children.

The JW Anderson x Uniqlo collection will be available from March 12 on the Uniqlo e-shop and in stores.

source: vogue hommes

MSGM FW19-20 Underwear Campaign

MSGM unveiled its new underwear and beachwear campaign. The design of the collection is based on the style code of the brand evoking the iconic elements of the MSGM’s DNA.

Givenchy Pre-Fall 2020: The Lookbook Presentation

For the Givenchy Pre-Fall 2020 collection, Artistic Director Clare Waight Keller took cues from Antiquity and transposed them to modern wardrobes designed for movement.

As lensed by photographer Sam Rock, contrasts of air and sea in an urban waterfront evoke the ebb and flow of history, nodding to the timelessness of mythology and the universal need to reconnect with nature.

Dior Men Fall 2019: The Tailoring Campaign

The new Dior Men campaign is now out and it seems that it’s all about tailoring this season.

The campaign is photographed by Brett Lloyd and styled by Melanie Ward.

Starring Clément Chabernaud, Kohei Takabatake, Ludwig Wilsdorff, and Malick Bodian.

GIVENCHY ATELIER: The new capsule collection is out now

Givenchy artistic director Clare Waight Keller approaches wardrobe essentials with a new capsule collection under the label Givenchy Atelier.

The collection is already out and it covers everything from casuals to formal must-haves including elegant suiting separates, knitwear, and timeless outerwear.

Model Lev Uliesov stars in the collection lookbook, inspiring in black and white ensembles.

Burberry Fall/Winter 2019 Campaign

Riccardo Tisci unveiled the first part of his Fall/Winter 2019 campaign for Burberry, featuring Burberry enlists Finn Rosseel and Maxwell Annoh shot by Danko Steiner.

Brand Alert: SOLID HOMME - The Fall 19 collection

Founded in 1988, the Korean Solid Homme is a global contemporary menswear brand known for its exceptional quality, luxurious touch, and minimal designs.

Solid Homme collections are beloved by stylish men globally for their quality, accessibility, and modern design. Expert cuts, luxe knitwear, exceptional outerwear, and distinctive design are integral to the brand’s urban sophistication.

Elevating wardrobe staples through fabrication, tailoring, and a clean, minimalist aesthetic, Solid Homme offers elegant formalwear through design led casualwear; a stylish solution whatever the occasion.

Augusts Traumanis and Bartolomé Chapel front the Fall/Winter 2019 campaign of Solid Homme, shot by Mel Bles and styled by Carlos Nazario.

FARAH: The SS19 collection

“For our High Summer collection, we took to the hedonistic shores of the Balearic Islands, namely Ibiza, to recapture the spirit of youthful mischief that was inherent in the so-called ‘White Isle’ in the 1990s” mentioned FARAH design team.

The SS19 Farah collection consists of all time classic essentials, beach-inspired piece, geometric-printed shirts, striped sweaters and basic tees mostly in pastel hues.

Throughout the collection you’ll find a range of timeless silhouettes that channel a true British feel. Informed by the Balearic coastline, the colour palette offers up sun-bleached pinks, greens, and blues, which are punctuated by neon accents that recall the bright lights of Ibiza’s famed super clubs, whilst highlighting key pieces with a pattern resembling the Terrazzo stone, a material used frequently in Balearic architecture.

Discover the collection on FARAH online.

Supreme x Jean Paul Gaultier: OUT NOW

It's a news that has had the effect of a bomb: Jean Paul Gaultier breathes his DNA couture in a collection with quotient undeniably street performed in tandem with Supreme. A shopper now in stores in New York, London, Paris and Los Angeles, and on the e-shop of Supreme. All the pictures are here.

source: vogue hommes

EROTOKRITOS Paris: FW 2018/19 collection

The lifestyle and fashion brand EROTOKRITOS PARIS revealed its Fall Winter menswear collection, embracing a new ‘contemporary’ style and aesthetic.

The homme collection consists of shirts with retro influences and patterns, high waist trousers and there is a big focus on knitwear; EROTOKRITOS’ identity element.

The designer proposes a new effortless style for the brand. In our eyes, it is all about comfort and it's about function and formality at the same time.

Erotokritos notes “ the collection is a take on contemporary pop culture mixed with timeless 1930s retro pieces.”

Find out more about EROTOKRITOS Paris online

Follow EROTOKRITOS on Instagram

Supreme x Comme des Garçons Shirt

After their Spring/Summer 2017 collection, Supreme and Comme des Garçons Shirt are collaborating once again to release a Fall/Winter 2018 line.

American streetwear brand Supreme posted the first shots of their new collaboration with Comme des Garçons Shirt via Instagram. The inspiration is a mixture from the two brands’ aesthetic and the New York street style of today.





JOVÅN Spring/Summer 2019

JOVÅN (based in Milan) has been our addiction last season with his SS18 collection and we have to admit that he did it again with his Spring/Summer 2019 lines.

The founder and Creative director Jovan Stevanovic, continues his fashion journey and he presents men & women pieces in one collection with many lines available for him or her at the same time.

Unisex is the new black and JOVÅN SS19 meets Urban streetwear on its best. Metallic gold, black, yellow and lilac have been combined with red, white and denim blue elements and they propose the ideal look for those who dare to be different, to be unique. 

Another remarkable statement are the JOVÅN  accessories which have been combined in a really playful way. Caps, backpacks, jewellery and our favourite JOVÅN socks have already been the new trend in Milan. 

In conclusion is worth to mention the references to the LGBTQ+ community which have been  added in line with the new collection, reminding us the identity of the brand.

Sexy, playful, unique; JOVÅN is ready to hit the European market.