PREMIATA presents John Low, the new sustainable sneakers

The Italian brand Premiata, presents the new John Low model, created by Graziano Mazza, Art Director and founder of the brand.

In this way, PREMIATA expresses its concept of sustainability, based on the reuse of materials and great attention to the rational use of raw materials. The recovery of production scraps, through innovative techniques that respect the environment, transformed in highly performing fabrics, leathers and soles are the key principles of this new model. John Low is produced by 80% of renewable materials through Italian patents that consider the preciousness of a scarce resource like water.

New Balance X Jaden Smith

New Balance in collaboration with brand ambassador Jaden Smith conceptualize, design and develop a new silhouette, NB for Jaden Smith Vision Racer, that is vegan friendly.


BRAND ALERT: HOUSE MARTIN - A gender-neutral vegan shoe brand

House Martin is a gender-neutral vegan brand based in Kiev, Ukraine.

The brand uses sustainable packaging and low impact dyes, and it follows strict ethical standards for the factory it sources from.

The brand directors note: We choose high-quality technological materials of Italian production. We take care of animals, therefore we do not use skin and fur. We take into account the orthopedic features of the foot and the practicality of the materials in the care. * House Martin - a type of swallows that are best adapted to life in urban environments.

Burberry Launches “Reburberry Edit”

Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range.

The collection is part of the label’s industry-leading product sustainability programs and building on a heritage of innovation. The introduction of the ‘ReBurberry Edit’ coincides with the global roll-out of dedicated sustainability labeling across all key product categories. The labels will, for the first time, provide customers with an insight into the industry-leading environmental and social credentials of the Burberry program.