The Italian brand Premiata, presents the new John Low model, created by Graziano Mazza, Art Director and founder of the brand.

In this way, PREMIATA expresses its concept of sustainability, based on the reuse of materials and great attention to the rational use of raw materials. The recovery of production scraps, through innovative techniques that respect the environment, transformed in highly performing fabrics, leathers and soles are the key principles of this new model. John Low is produced by 80% of renewable materials through Italian patents that consider the preciousness of a scarce resource like water.