“Every time I launch something new, it’s because it’s something I want in my life,” Beckham says at the New York shoot for the campaign. “I’ve wanted to put a trainer in my collection for a long, long time, but it’s something that’s very specialized—I had to do it with a brand that had the technical experience and the know-how.” The result is fashion-forward in the extreme: Available in sunset orange and a very Victoria Beckham shade of camel, it’s a sock style with a leg that extends several inches past the ankle and a logo that merges Reebok’s familiar vector with their collaborator’s VB most seamlessly.