JOVÅN (based in Milan) has been our addiction last season with his SS18 collection and we have to admit that he did it again with his Spring/Summer 2019 lines.

The founder and Creative director Jovan Stevanovic, continues his fashion journey and he presents men & women pieces in one collection with many lines available for him or her at the same time.

Unisex is the new black and JOVÅN SS19 meets Urban streetwear on its best. Metallic gold, black, yellow and lilac have been combined with red, white and denim blue elements and they propose the ideal look for those who dare to be different, to be unique.

Another remarkable statement are the JOVÅN accessories which have been combined in a really playful way. Caps, backpacks, jewellery and our favourite JOVÅN socks have already been the new trend in Milan.

In conclusion is worth to mention the references to the LGBTQ+ community which have been added in line with the new collection, reminding us the identity of the brand.

Sexy, playful, unique; JOVÅN is ready to hit the European market.

Photographer: Paolo Colaiocco

Styling: Olympia de Molossi

Video & Art Direction Maverick Tollon

Hair & Mua: Luana Giberti

Models: @joyde_vivre , @mavericktollon, @dora.gru, @diamondzinmypssy, @cri.stal.meth, @tuykdider