kust. : The debut campaign of the new underwear brand

kust. is an organic underwear brand, made in Poland in 2017 which consider global enviroment, quality and fair production at the same time.

The new menswear brand has unveiled its first campaign captured by the lens of Simone Lini Trivulzio.

The kust. directors mention “ our brand is young, timeless and different than others, just like you. Let us take care of your male premises.”

Celine Men AW19 at Paris Fashion Week

n his debut show for Celine – now sans accent – in September, Hedi Slimane made it more than clear what his intentions are for the house. If anyone thought that some of the reactions to that show would have an effect on his vision, his first men’s show for Celine spelled out a big fat – or indeed very, very skinny – no. In fashion, as in life, there are certain forces that will make themselves heard. Slimane is one of them. He believes in his own vision to its utmost core: from the mechanical light installation that fanfares every show (this time it was a huge geometric ball) to the stick thin models that walk his runway (a new one turns 18 every minute), to the emerging rock bands that score his collections (the irreverently named Crack Cloud), and the vintage-inspired aesthetic that embodies his garments. No matter how deep you search, the ultimate proposal of any of his collections – and indeed the one he showed on Sunday night – is in essence the brand of Hedi Slimane.

Seasonal collections, however, are put in the world to propose something new for the immediate future. So how do you, as an observer of such collections, approach the work of a designer, who believes so strongly in a consistent point of view? You could read into Sunday evening’s Celine collection and say that it proposed a more cropped and roomier tailored trouser, or that its suiting evoked the tie-wearing Patrick Bateman yuppie dad tailoring of 1980s’ Valentino; only cut for a much, much skinnier frame. You could talk about the glitter and sequinned pieces, which were no doubt of a notable artisanal value. Or you could point out the obvious nostalgia – or was it wistfulness – that existed within the collection for the mid-2000s when indie music culture was at its high and everyone looked like the boys, who walked the 2019 Celine runway. What has to be stated – for the sake of the history books – is that Celine menswear, which didn’t exist under Slimane’s predecessor Phoebe Philo, was brought into the world looking like this.

find more on vogue.co.uk

Kris van Assche’s debut at Berluti during Paris Fashion Week.

It’s been 10 months since Kris Van Assche was appointed creative director of Berluti, departing the storied couturier Dior and setting up shop within a brand long-established not for its garments but, first and foremost, its “exquisite leather” and its handmade shoes. “Luxury takes time. I needed these months to understand Berluti and turn the page,” he reflected backstage. “It’s a totally different know-how: I come from a luxury house, but this is a different kind of luxury.”

Kris van Assche’s TRENDS proposals:

• Scarlet - Hot Pink combination

• Patinated leather on clothing ( even on suits)

• Overcoats will always be … grey

• Slim and skinny are the new lines on trousers.

• Ponyskin is the next new thing on jackets and accessories.

Jacquemus’ first menswear collection for SS19

JACQUEMUS unveiled his first men’s collection titled “Le Gadjo”, in the south of France, by the seaside. 

Masculine topless models in track pants and with no shoes, have presented a really different collection from what we expected to see from Jacquemus . A collection which sits on really different level and aesthetic from his latest delightful SS18 womenswear collection. 

Street style and 90s casual elements on numerous looks along with some tailoring references have been combined and created his SS19 menswear collection.  

Paris Fashion Week Men's:Kim Jones' debut with Dior Homme SS19

Kim Jones made his debut in Paris on Saturday afternoon as artistic director for Dior Men, the rechristened Dior Homme, completing the changing of the guard for the spring/summer 2019 season. In a tribute to Dior and to his own heritage, Jones invited Prince Nikolai of Denmark to start the show.

The British designer mined the Dior archive for inspiration to pay tribute to the man who established the fabled brand in 1946.This aesthetic approach lends itself to a softer, more relaxed Dior Men than we are used to seeing. 

Dior Homme SS19 has streetwear touches and elements but Jones moved away from the huge trend, offering to the audience pure tailoring luxury. “I’ve moved away from that a bit,” he explained. “[That’s] easy modern menswear; this is a lot more elegant and sophisticated and a little bit romantic too, which is what Dior is.”

source: guardian.com