HARD.CLO SS19: The Collection

1961-1969

A continuing battle between the two biggest powers, Russia and America. Who will be able to conquer space first?

Yuri Gagarin, the first person who traveled in space orbiting the moon.

Neil Armstrong, the first man who walked on the moon.

The two faces forming the centerpiece of the Hard SS19 summer collection. Space may be unknown to us but has a story to tell, a story that has many ways to be told ...

Histories are written but we can write them again. The words - phrases depicted in the collection - tell their own story in a different - hard - way.

Hard.clo presents the new collection SS.19: "Houston we have a problem" describing this constant competition and putting the two protagonists in the focus.

Be a Storyteller

Hard.clo is an international brand of clothing and accessories based in Athens. The basic idea is to imprint a new language and maybe a new world. Using the Cyrillic alphabet to create bold statement. Each collection has limited circulation and its own Hard word printed on it.

Jacquemus’ first menswear collection for SS19

JACQUEMUS unveiled his first men’s collection titled “Le Gadjo”, in the south of France, by the seaside. 

Masculine topless models in track pants and with no shoes, have presented a really different collection from what we expected to see from Jacquemus . A collection which sits on really different level and aesthetic from his latest delightful SS18 womenswear collection. 

Street style and 90s casual elements on numerous looks along with some tailoring references have been combined and created his SS19 menswear collection.  

Get the look: #LFWM Street Style exclusive

After four  cold days of catwalk shows, presentations and parties, that’s it for London Fashion Week Men’s for another six months. Everything you have seen, won't be out until August-September 2018, even though photographer Marc-Henri Ngandu captured some of the most interesting styling bits for you. Street Style will always be the biggest source of inspiration when it comes to styling and fashion so feel free to adopt the elements you loved to your personal style. 

Photographer: Marc-Henri Ngandu