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Hard Clo reviewed, restyled and re-edited exclusively on REY.
Photographed & Directed by Yiorgos Mesimeris
starring el_isleño
Hard Clo SS21 : The ''Is it Love'' Campaign
The Greek urban fashion brand HARD CLO unveiled its SS21 collection.
Get inspired by the director’s statement about the collection and discover the ‘‘IS IT LOVE’’ SS21 story below:
“Over the past few decades, it has often been said that we no longer have an addressee for our political demands.
But that’s not true. We have each other. What we can no longer get from the state, the party, the union, the boss, we ask for from one another.
And we provide. Lacan famously defined love as giving something you don’t have to someone who doesn’t want it.
But love is more than a YouTube link or a URL. This beautiful negative flip of what is commonly considered the most positive force
in the universe helps us begin to see love’s fullness and endless bounty, as based in emptiness and lack—in mutual loss.”
HARD.CLO SS19: The Collection
1961-1969
A continuing battle between the two biggest powers, Russia and America. Who will be able to conquer space first?
Yuri Gagarin, the first person who traveled in space orbiting the moon.
Neil Armstrong, the first man who walked on the moon.
The two faces forming the centerpiece of the Hard SS19 summer collection. Space may be unknown to us but has a story to tell, a story that has many ways to be told ...
Histories are written but we can write them again. The words - phrases depicted in the collection - tell their own story in a different - hard - way.
Hard.clo presents the new collection SS.19: "Houston we have a problem" describing this constant competition and putting the two protagonists in the focus.
Be a Storyteller
Hard.clo is an international brand of clothing and accessories based in Athens. The basic idea is to imprint a new language and maybe a new world. Using the Cyrillic alphabet to create bold statement. Each collection has limited circulation and its own Hard word printed on it.
