Demna is the New Artistic Director of Gucci

Kering and Gucci are delighted to announce the appointment of Demna as the House’s new Artistic Director, starting early July 2025.

Demna, Artistic Director of Balenciaga since 2015, has redefined modern luxury, earning global recognition and cementing his authority on the industry.

François-Henri Pinault, Chairman & CEO of Kering, stated: “Demna's contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”

Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, said: “Demna’s profound understanding of contemporary culture, coupled with his extensive experience in conceiving visionary projects, has established him as one of the most influential and accomplished creatives of his generation. His appointment as Artistic Director is the perfect catalyst to reignite Gucci’s creative energy. I look forward to the collaboration of Demna and Stefano as they lead Gucci into a new era of success.”

Stefano Cantino, CEO of Gucci, said: “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.”

Demna said: “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story.”

VTMNTS : Vetements' new brand for SS22

Vetements co-founders Guram Gvasalia and the Gvasalia Foundation have finally launched their “secret project”, a new brand called VTMNTS.

VTMNTS is making its debut with a Spring/Summer 2022 menswear collection featuring 100 numbered looks. “The number of looks is symbolically chosen to show our 100% commitment to the fashion industry. We want to make this industry a better place.” – said Gvasalia

VTMNTS is a brand for all genders, deeply rooted in traditional menswear. The idea of a traditional logo is erased and replaced with the barcode – a signature element of VTMNTS, that will only be recognized by those who know. The aim of the brand is to redefine traditional luxury for the next generation.

Check out below some of our favourite VTMNTS SS22 looks:

Balenciaga Pre-Fall 2021: Our favourite menswear looks

Demna Gvasalia unveils a lookbook of 64 figures digitally modeled on the most unmissable tourist sites on the planet.

Check out our favourite menswear looks of his Pre-Fall 2021 collection :


GUCCI celebrates 100 years with the ARIA collection and Balenciaga collaboration

Gucci is 100 years old. For the occasion, Alessandro Michele is designing a men's and women's fall-winter 2021-2022 show that highlights the brand's heritage through a plethora of pieces and accessories as daring as each other.

And because he never does things by halves, for his last show, he decided to appropriate the avant-garde spirit signed by Balenciaga by Demna Gvasalia and the hypersexualized aesthetic of Tom Ford of the Gucci era .


Balenciaga Fall 2020-21 show: The new silhouettes

After the Balenciaga fashion show, we noticed all the new masculine silhouettes that Demna Gvasalia proposes for fall-winter 2020-2021 :

Having in mind the heritage of the brand and the favourite color of Cristóbal Balenciaga, Demna unveiled strong black pieces along with the sporty effects, and new design proposals.

Balenciaga AW 2019-2020 at Paris Fashion Week

Demna did it again, as he managed to present us another fresh view of the ‘New’ Balenciaga era.

Showcasing more than 100 looks in total and with menswear being a very strong presence on the catwalk, he managed to deliver what his fans and the fashion world was expecting to see at Paris Fashion Week.

Noteable 90s elements, extra-wide shoulders, bold colours, clean lines and the ‘Demna’ tailoring on its best; here are some of our favourite menswear looks at Balenciaga Ready to Wear Collection.

photography: vogue.com