VTMNTS : Vetements' new brand for SS22
Vetements co-founders Guram Gvasalia and the Gvasalia Foundation have finally launched their “secret project”, a new brand called VTMNTS.
VTMNTS is making its debut with a Spring/Summer 2022 menswear collection featuring 100 numbered looks. “The number of looks is symbolically chosen to show our 100% commitment to the fashion industry. We want to make this industry a better place.” – said Gvasalia
VTMNTS is a brand for all genders, deeply rooted in traditional menswear. The idea of a traditional logo is erased and replaced with the barcode – a signature element of VTMNTS, that will only be recognized by those who know. The aim of the brand is to redefine traditional luxury for the next generation.
Check out below some of our favourite VTMNTS SS22 looks: