Hard Clo unveiled its AW20 collection.

Hard’s founder and fashion director Yiorgos Mesimeris notes down what is behind the inspiration of the new collection and all the connections to it:

“Medusa was a hope in utter darkness. This collection is based upon the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, treason. Everything coincides to become part of our reality, either political, personal or even environmental.

All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. And a song we sang as children without knowing the consequences it carried.”