VTMNTS : Vetements' new brand for SS22

Vetements co-founders Guram Gvasalia and the Gvasalia Foundation have finally launched their “secret project”, a new brand called VTMNTS.

VTMNTS is making its debut with a Spring/Summer 2022 menswear collection featuring 100 numbered looks. “The number of looks is symbolically chosen to show our 100% commitment to the fashion industry. We want to make this industry a better place.” – said Gvasalia

VTMNTS is a brand for all genders, deeply rooted in traditional menswear. The idea of a traditional logo is erased and replaced with the barcode – a signature element of VTMNTS, that will only be recognized by those who know. The aim of the brand is to redefine traditional luxury for the next generation.

Check out below some of our favourite VTMNTS SS22 looks:

AWAY FROM DUTY

A REY exclusive editorial, photographed in Zagreb, Croatia.

Produced & Photographed by Gianluca Limongelli

starring Alberto @ Relatum Models

BRAZILIAN TRIBES

A REY exclusive series and is inspired by Brazilian & African ceremonies.

Photographed in London by Alex Charovas.

Grooming Iljeet Kaur

starring Fabio Quinet.

on the rooftop

A REY exclusive editorial via Zoom from Peru and Portugal to USA with actor & musician James Oblak.

Photography: Miguel Jose Flores
Art direction & Styling: Cinda Miranda

starring James @ Taylor Kelsaw Management

Best of Paris Fashion Week Men SS22

The Parisian fashion celebration is officially over and here are our favourite menswear shows for spring summer 2022.

DIOR MEN:

Strict tailoring and monochrome looks with total pink looks being the center of attention.

BURBERRY :

Burberry show was one of the big big surprises. Riccardo Tisci went total black with sense of goth and dark glamour.

Jacquemus:

One of our favourites, always. Colorful with powerful messages , mr Jacquemus is the best representation of the new fashion generation.

GmbH:

The Safari trend restyled, crop tops and denim all the way.

Milan Fashion Week Men: The SS22 Highlights

Milan Fashion Week is officially over and here are the best moments of the men’s fashion celebration:

PRADA:

Super short shorts, sleeveless knits and tailoring (as usual) on its best.

Dolce & Gabbana:

Party mood with metallic colors, embellishment and D&G DNA hero pieces on the runway.

FENDI:

Pastel green and lilac, Tailoring combinations with super short shorts and crop tops.

ETRO Men:

Metallics, neon colors and the iconic Etro prints presenting the new image of ETRO Man.




JACK London drops limited swimwear collection

JACK London is well known for its dark aesthetic underwear and latex products. Even though, its first swimwear collection changed the rules.

Creative and Artistic Director David Jack noted down everything you need to know about the new swimwear pieces:

“These Limited Edition swimwear pieces were created in celebration of our fourth year in business for Jack. Jack's darker brand aesthetic using black as a base for most of the products, has been a signature style. Over the years we have learned our customers do in fact enjoy colour, so the decision to create a very limited launch using prints in full color was the perfect combination. Swimwear, also a new direction for the brand this summer, knowing people can't wait to get away after the year we have all endured.

Diving into colourful ocean corals, these Limited Edition pieces are inspired by geometric snake skin patterns and sea and water dwelling snakes. Still able to encapsulate details of our darker aesthetic with Gunmetal skull drawstring ends, keeping things stylish. Irregular print design enables each pattern piece to be strategically placed and cut from the fabric creating non uniform pieces. This enables pattern variations so no two swimwear pieces are the same, each garment entirely unique. 100% made and constructed in the UK, even down to the fabric printing. We brought in local seamstresses to keep the production small enabling top notch quality control monitoring.”

Made with chlorine and lotion resistant fabric with UV ray protection, these unique pieces are a great addition to an edgy summer wardrobe.

SHOP THE SWIMWEAR COLLECTION ONLINE

Romeo Beckham is the new face of Saint Laurent

It seems that another Beckham is going to join the fashion world. Romeo Beckham, barely 18 years old, is lending his features this season to the new Saint Laurent campaign by Anthony Vaccarello.

These are the very first campaign images we have ( thanks to Instagram) and WE ARE LOVING THEM:



Levi’s Pride Collection 2021

For Pride 2021, Levi’s aims to foster empathy and inclusion with an inspiring new Pride collection that celebrates the LGBTQIA community and explores the importance of learning and respecting the proper use of pronouns. Titled “All pronouns. All Love”, this collection is inspired by stories of love, understanding, and optimism.


SURF'S UP

A REY exclusive editorial, photographed in Hadrian’s Wall, North England.

Photographed & Directed by Jonny Richardson.

Starring Jak Lowdon @ Elite London.

Dior Men: The Fall 2021 Campaign

Kim Jones unveiled his Fall 2021 campaign for Dior Men, in collaboration with American artist Kenny Scharf.

PITTI UOMO is back in Florence: ''TOGETHER AGAIN''

WePitti Uomo is back!

Following the Italian government’s decision to authorize the holding of international fairs in a physical format, Pitti Immagine has announced the dates and venues for the next summer fairs. Pitti Uomo will be happening from 30th June to 2nd July.

“Being the first to return to the physical fair format, we are aware of our responsibility towards the entire fashion sector and the institutions that have shown great confidence in and consideration for our work” says Claudio Marenzi, president of Pitti Immagine. “It is for this reason that our whole company structure is working non-stop to organize the fairs with the maximum possible participation of exhibitors, buyers and journalists. We aim to meet the Pitti standard in terms of the quality and the energy as well as the expectations of the companies and, thinking in particular of Pitti Uomo, it will be a 100th edition characterized by positivity and pride”.

We can’t wait to see everything coming back and we are so happy about these great news!

unsentimental

A REY exclusive editorial, photographed in Athens.

Photographed by Dimitrios Kleanthous

Grooming Christos Theophanous

starring Spyros Goudelis

Our favourite men's sneakers for Spring Summer 2021

What are the most fashionable pairs of sneakers for spring-summer 2021? Which collaboration has become viral on social media?

Below you can check out our favourite sneakers to invest in this season:

Converse x Kim Jones sneakers

Louis Vuitton LV Trainer "Upcycling" sneakers

Dolce & Gabbana Daymaster Multi-Colour Sneakers

Kim Jones x Nike Air Max 95 sneakers

Maison Margiela x Reebok sneakers

Dolce & Gabbana Daymaster Hand-Painted Sneakers

Modus Vivendi launches The Pure Velvet Swimwear Collection

Modus Vivendi launches the Pure Velvet Line from the Swimwear Collection 2021 inspired by inner peace.

Modus Vivendi director notes ‘‘Velvet notes in the water! Bring the yoga studio out in nature and bend the rules with this swimwear. Do yoga, take a long walk, and swim your energy away. The purity of the fabric that envelops the body and accompanies its gestures also enhances the wearer’s personality, in its best and truest qualities. The swimwear is re-interpreted in a soft key; delicate. Pal colours dominate the scene, punctuated by generous dashes of shine and velvet tones.’’

The Pure Velvet line comprises of Classic Briefs, Low Cut Briefs & Tanga Briefs.


Photographer: Gastohn Barrios @gastohn.barrios / Model: Frank Martins @francojmartins /

 Video: Gastohn Barrios @gastohn.barrios / Location: Valle de Bravo, Mexico

 




Converse x Kim Jones: The Capsule Collection

The Chuck 70 Converse takes a new form with Kim Jones’ new vision.

The designer notes, “The approach to the design of the sneaker was very straightforward: taking a very classic silhouette and proceeding to enclose it in something to protect it,”

The collection also consists of four RTW pieces as well: a parka, a round neck sweatshirt, cargo trousers, and a T-shirt.

The Converse x Kim Jones campaign photographed by Juergen Teller.

Converse x Kim Jones is available on Converse.com

BONDING

A REY exclusive editorial, photographed in Athens.

Photographed by Dimitrios Kleanthous

Styling & Grooming Christos Theophanous

starring Jordan & Sifis @ VN Models

Men's XXL trousers: The ultimate pants trend of 2021 as worn by Richard Biedul

Spring has just arrived and we noted down the ultimate pants trend for the season.

From Armani to Dries Van Noten SS21 shows, it’s obvious that the men’s trousers silhouette has changed. The new tailoring proposes super wide trousers and XXL form.

The new, chic version of trousers offers more comfort and freedom and you can find them on tailoring, denim or even linen stories.

Checking out the Spring-Summer 2021 shows ( even the latest AW21-22 as well), you will see that the XXL pants trend came back to stay and Richard Biedul is definitely the ideal one to show you more.

Male model and influencer Richard Biedul is one of the most recognisable faces in men's fashion and one of our favourites here at REY Magazine. He has worn the trend a few seasons ago and he was from the very first celebrities to inspire us with his ‘XXL pants’ style.

Check some of his signature looks below to get inspired for your outfits.

Do it like Richard:

  • Pair your XXL pants with a classic blazer and a pair of moccasins.

  • Prefer to combine monochrome or more neutral colours for stronger outfits.

  • If you choose denim, tuck-in your T-shirt for more 70s inspired look.

Emporio Armani AW21 at Milan Fashion Week: Our Favourite Looks

Emporio Armani has unveiled its Autumn Winter 2021 Men’s and Women’s collection for Milan Fashion Week.

This year the brand is celebrating its 40 years and the collection is definitely a tribute to its iconic silhouettes. Elegant and timeless looks, with the menswear tailoring re-designed for today’s needs. .