JACK London drops limited swimwear collection
JACK London is well known for its dark aesthetic underwear and latex products. Even though, its first swimwear collection changed the rules.
Creative and Artistic Director David Jack noted down everything you need to know about the new swimwear pieces:
“These Limited Edition swimwear pieces were created in celebration of our fourth year in business for Jack. Jack's darker brand aesthetic using black as a base for most of the products, has been a signature style. Over the years we have learned our customers do in fact enjoy colour, so the decision to create a very limited launch using prints in full color was the perfect combination. Swimwear, also a new direction for the brand this summer, knowing people can't wait to get away after the year we have all endured.
Diving into colourful ocean corals, these Limited Edition pieces are inspired by geometric snake skin patterns and sea and water dwelling snakes. Still able to encapsulate details of our darker aesthetic with Gunmetal skull drawstring ends, keeping things stylish. Irregular print design enables each pattern piece to be strategically placed and cut from the fabric creating non uniform pieces. This enables pattern variations so no two swimwear pieces are the same, each garment entirely unique. 100% made and constructed in the UK, even down to the fabric printing. We brought in local seamstresses to keep the production small enabling top notch quality control monitoring.”
Made with chlorine and lotion resistant fabric with UV ray protection, these unique pieces are a great addition to an edgy summer wardrobe.