Alexander McQueen Spring 2025 Show at Paris Fashion Week

Seán McGirr presented his Spring 2025 collection for Alexander McQueen during Paris Fashion Week, and we can finally see a connection to the original aesthetic and philosophy of the British Fashion House.

We were lucky enough to have 10 men looks during women’s runway show and the main focus was tailoring with a rock twist.

LUCAS SWEENEY

A REY exclusive Story, produced & photographed by Malc Stone

Introducing Lucas Sweeney from MT Management

BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

Channing Tatum signs as the new face of Versace EROS fragrance line

American actor Channing Tatum is the new ambassador for the EROS line of men’s fragrances of Versace.

Campaign directed by Donatella Versace.

under the mediterranean sun

A REY exclusive story photographed in Cyprus.

Photographed by Stavros Christodoulou

starring Guillermo, Jordan & Spencer

Loewe X Jonathan Bailey : Their Collaboration for Pride

LOEWE has partnered with actor Jonathan Bailey to release a special edition ‘Drink Your Milk’ T-shirt celebrating the launch of his new foundation supporting the LGBTQ+ community, The Shameless Fund. A donation will be made to the foundation for every T-shirt sold.

Check out more on Loewe.com

Saint Laurent Winter 2024/2025/ Campaign

Anthony Vaccarello unveiled his campaign for Saint Laurent Autumn Winter 2024-2025.

The whole concept pays tribute to art history greats like Michelangelo, Caravaggio, and Manet.

Photographed by Glen Luchford.

Acne Studios Frederic Malle: Acne Studios Launches Its First Fragrance

Acne Studios and Editions de Parfums Frédéric Malle meet at the intersection of fashion, perfumery and art.

Frédéric Malle and Jonny Johansson, founder and creative director of Acne Studios, have always chosen to explore alternative paths, with a multidisciplinary vision of their art, and a commitment to absolute creative freedom. This common approach has given rise to a unique collaboration: Acne Studios par Frédéric Malle, a new perfume, launching soon.

Acne Studios by Frederic Malle is a Floral Aldehyde fragrance is unisex.

Acne Studios par Frederc Malle will be available in different formats, 50ml and 100ml, from 17 April in the respective boutiques.

Burberry FW 2024 at London Fashion Week: Our Favourite Looks

Daniel Lee has unveiled his third collection as creative director of Burberry, this time during London Fashion Week.

We believe that Burberry Winter 2024 collection is Daniel’s best collection for the English Fashion House so far and here are our favourite looks:

l'ombra

A REY exclusive Fashion Editorial photographed in Amsterdam.

Concept & Photography by Armando Branco

Styling Javier Navia

starring Javier @ FIC Model Mngmt


GCDS Spring Summer 2024 Campaign

GCDS present their Spring/Summer 2024 campaign, produced and photographed in Los Angeles by celebrity paparazzi agency Backgrid.

Founder and creative director of GCDS, Giuliano Calza notes: “LA is the perfect playground to bring clothing to life, animating looks beyond the runway. In a world that often overlooks the beauty of the every day, stepping out of the studio to capture this campaign was a rare and refreshing experience.”

GABRIELE

A REY exclusive Editorial, photographed in Milan.

Concept & Photography by Aldo Giarelli

Agency is Sophie Models

Introducing Gabriele Graziani

Jacquemus Spring/Summer 2024: Our Favourite Looks

Jacquemus came to stay and he proved that once again with his latest SS24 show.

Fresh and innovative silhouettes, bold colors and shapes, playful textures and new combinations of fabrics, are only some of the SS24 Jacquemus men and women collection.

Check out below some of our favourite looks:

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

The Reebok Premier Road Modern is OUT NOW

Launched in 2009 as running shoes, these Reebok LTD sneakers are reimagined in a Modern version for everyday wear.

The futuristic-looking pair is panelled with a caged structure for added support, and its chunky rubber sole boasts a DMX foam midsole that provides comfort and stability.

Get the Reebok Premier Road Modern in three colors at Reebok official website, Farfetch, and select retailers.

Maison Margiela x Pendleton

Maison Margiela announced its latest collaboration with Pendleton.

This fusion of creative forces is part of the Co-Ed 2023 Collection, where the iconic plaids of the American heritage weaver merge seamlessly with the haute couture vision of Creative Director John Galliano.

Le réveur

A REY exclusive Fashion Editorial photographed in Barcelona, Spain.

Photographed by William Bibet

Art Direction & Styling by Fabricio Pérez

Starring Manel Olle @ Bento Models

Sunkissed

A REY exclusive Editorial, photographed in Rhodes, Greece.

Concept & Photography by Alex Charovas

starring Gustavo Franco

“SUN-KISSED DAYS OF SUMMER: A Grecia Celebration of the Male Form”

Amidst the timeless beauty of Greece's breath-taking seascapes, this photographic series embarks on a journey through the sun-kissed days of summer.

In honour to the celebrated works of historical photographers who revelled in the male body's splendour, while also embracing its vulnerability, we present a retrospective exploration that captures the essence of both strength and sensitivity—a true portrayal of man.

Inspired by visionaries such as Robert Mapplethorpe, Herb Ritts, and George Platt Lynes, this collection of images portrays the male body in its most natural state—unrestrained, empowered, and intimately connected to the surroundings. These images intend to immortalize the male form as a work of art, igniting discussions on sensuality, identity, and artistic expression.

Drawing from this legacy, "Sun-Kissed Days of Summer" seeks to evoke a sense of nostalgia and appreciation for the classic approach to capturing the male body's allure while embracing the nuanced concept of vulnerability. Like Wilhelm von Gloeden and Tom of Finland, who bridged the gap between historical art and the contemporary male form, this series encapsulates the timeless beauty that transcends eras, juxtaposing virility with the tender emotions that make us human.

As the sun dances across the sculpted torso of our gorgeous model (Gustavo Franco) and casts enchanting shadows along the coastline, we pay tribute to the male physique as it intertwines with the natural world. Just as Carl Van Vechten's portraits captured the souls of his subjects, these photographs aim to convey the stories of these sun-drenched days—a tale of connection to nature, to history, and to the very essence of humanity.

The Grecian landscape is a backdrop for a celebration of youthful virility, life, and joy, as the sun's rays illuminate the beauty and strength of the male form. The contrast between light and dark shapes the curves and muscles of the body, while the gentle sound of the waves evokes a sense of timeless wonder and connection to ancient legends, like Herbert List's artistic and mythical vision.

With "Sun-Kissed Days of Summer," we invite you to embark on a visual journey that marries the past and the present. These photographs pay tribute to the artistic pioneers who redefined the portrayal of the male form, celebrating its every nuance beneath the eternal Grecian sun. This collection stands as a homage to the intersection of history, culture, and nature—a harmonious celebration of life, light, strength, vulnerability, and the captivating allure of the male body.

Alex Charovas

HEATWAVE

A REY exclusive Fashion Editorial, photographed in Bangkok, Thailand.

Photographed by Jan Van Groenn

Styling Romain Celestinne

starring Yunus Yanin @ JEM Models

The GUCCI COSMOS Exhibition is coming to London

After a successful debut in Shanghai in April, the Gucci Cosmos exhibition is moving to the UK. Running from 11 October until 31 December, the immersive installation will showcase and celebrate the house’s most iconic and forward-thinking designs from its 102-year-long history.

The British artist Es Devlin, who designed the original Shanghai exhibit, has created a show space that pays homage to London, through a series of imaginative sets, sculptures and multimedia artworks. It will be staged at 180 Studios.

source: harpersbazaar.com