#YSL30: The new Saint Laurent campaign starring Rami Malek
Actor Rami Malek stars on the new Spring/Summer 2020 campaign from Saint Laurent, shot by David Sims and art-directed by Anthony Vaccarello.
It is on a paradisiacal beach of Malibu that Anthony Vaccarello has just unveiled his man parade spring-summer 2020. Incredible set, inspirations landed in Marrakech, tribute to Yves Saint Laurent ... Here is all that was needed of this California show..
THE SET: the Malibu beach side in Los Angeles
THE INSPIRATION: Tribute to Yves Saint Laurent with the styling between Malibu and Marrakech.
THE TRENDS PROPOSAL: Fluidity, freedom and comfort. At a time when the trend is streetwear, Anthony Vaccarello abandons it and he propose his new tailoring.
Anthony Vaccarello takes inspiration from 1970s New York for Saint Laurent's spring-summer 2019 collection.
In fact, the season brought the French fashion house close to the iconic city with a show at New Jersey's Liberty Park. Saint Laurent's rocker-chic aesthetic was once again front and center for the occasion.
Black skinny jeans and cigarette trousers accented leather detailed blazer, suede jackets, and more. Sequins and glittered embellishments added an androgynous attitude to the collection. Meanwhile, sheer tops, frail scarves, and tailored jackets brought home a Parisian spirit.
The show closed with shirtless male models that were clad in sequined pants and covered in glitter body paint. source: thefashionisto.com
Cool, everyday pieces with street style aesthetic that we all love but with a contemporary twist.
Saint Laurent Backpack
Lauded for its precise tailoring and innately cool aesthetic, Saint Laurent brings together classic and modern design aesthetics. The City backpack embodies this, adorning the supple canvas construction simply with subtle leather detailing, while the large proportions provide ample room for essentials. Available on ysl.com
Gucci t-shirt
Tour merch is no longer that one-off T-shirt you bought in a love frenzy of the band directly post-gig. Nowadays it’s a fashion-focussed affair curated to fit into your personal style. Newly versed in irony, Gucci takes on the trend for SS18, typing out its brand name in exaggerated font on this cotton-jersey T-shirt and underscoring it with a selection of locations. It’s a Gucci gig, and you’re invited. Available on gucci.com
Kappa Kontroll jersey shorts
Talk about a throwback! Kappa Kontroll is back and in a big way. We have fashion’s love affair with the 1990s to thank for that. The revival has a few tweaks mind you. The iconic mirrored man moniker is flipped upside down, and it’s placed in sequence as a side stripe down these jersey shorts. Available on selfridges.com
Givenchy classic shorts
Yes, there were a lot of short shorts on the SS18 catwalks, but if you’re sceptical about that translating to skimpy, fear not. As Givenchy - available on selfridges.com
Sandro Paris Denim Jacket
Denim jackets have pretty much made their way up through the ranks to achieve a 'basics' status that rivals the much-loved leather jacket. Sandro’s iteration leaves buttons in the past in favour of clean and sleek popper fastenings... and yes we go pink! Available on sandro-paris.com
JW Anderson Knot Tee
The knotted sleeve is a small design tweak but it’s come to symbolise the nonchalance and raw creativity of J.W. Anderson’s work. Not to mention those maritime references and they’re rife in this cotton-jersey T-shirt. Available on j-w-anderson.com
BLOOD BROTHER track pants
There’s one thing we can take solace in, and it’s the return of the tracksuit. Comfy enough to contain any wider woes, these sports-jersey BLOOD BROTHER track pants are designed with the classic drawstring waist and branded trims spanning the legs and they are our favourites. Available on selfridges.com
Gloverall Denim Jacket
Another Denim jacket with a twist. Taking its influence from the classic 4-pocket work jacket, this new style for SS18 is reimagined in raw denim for Goverall's first ever denim outerwear collection. Available on gloverall.com
Ted Baker Backpack
At the forefront of contemporary British fashion, Ted Baker extends its clean-cut silhouettes and meticulous attention to detail to a collection of premium accessories. Defined by its athletic-inspired rubber design and emblazoned with the signature branding, this yellow bag can easily be combined with every look. Available on tedbaker.com
Maison Margiela track pants
Maison Margiela’s experimental aesthetic aligns perfectly with the undone appeal of today’s athleisure obsession. Track pants anchor the look and this pair goes above and beyond the expected - available on selfridges.com