Dior Men Fall Winter 2024 Campaign

Kim Jones unveiled his Fall/Winter 2024 campaign for Dior.

The collection consists of a surprising mix of high fashion and urban edge. Inspired by the grace of ballet and the rebellious spirit of Rudolf Nureyev, the collection reimagines classic Dior tailoring with modern cuts.

The campaign photographed by Alasdair McLellan.

Art Direction by Ronnie Cooke Newhouse.

Styling Melanie Ward

Loewe X Jonathan Bailey : Their Collaboration for Pride

LOEWE has partnered with actor Jonathan Bailey to release a special edition ‘Drink Your Milk’ T-shirt celebrating the launch of his new foundation supporting the LGBTQ+ community, The Shameless Fund. A donation will be made to the foundation for every T-shirt sold.

Check out more on Loewe.com

Levi's Campaign for its Pride 2024 Collection

Levi’s Pride Collection 2024 Celebrates ‘Rainbow Rodeo’ culture with Rhinestones, Gold-coated Denim and more.

Drawing fervent inspiration from the vibrant LGBTQIA+ rodeo culture stretching from the dusty ‘70s arenas of Nevada right up to today’s celebration of diversity. The Levi’s Pride 2024 collection is not just apparel; it’s a narrative of bold colours and even bolder hearts, articulated by the voices of the Pride 2024 icons.

DIOR ICONS Campaign starring Robert Pattinson

Dior Unveils Its ICONS Campaign Starring actor Robert Pattinson.

Kim Jones proposes a fresh perspective to his new men’s capsule collection. The collection features clean lines and thoughtful details, blending tradition with a modern twist.

DSQUARED2 Spring Summer 2024 Campaign

DSQUARED2 unveiled its Spring/Summer 2024 advertising campaign.

The campaign photographed and directed by British photographer Nadia Lee Cohen and stars Nataša Vojnović, Tony Ward, Brady Johnson, Hudson Primo, and Mahi.

Main topic and inspiration was the 1990s porn ( during its golden era)

Gucci’s limited edition Cub3d Sneaker released at Milan Design Week

The Cub3d Sneaker by GUCCI redefines luxury footwear.

The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style. The sneaker’s sole is a feat of engineering, crafted through a 3D printing process known as selective laser synthesis. This technique not only gives the sole its unique, lightweight structure but also reflects Gucci’s dedication to cutting-edge technology. F.Y

Available exclusively at Gucci’s flagship store during Milan Design Week.

Acne Studios Frederic Malle: Acne Studios Launches Its First Fragrance

Acne Studios and Editions de Parfums Frédéric Malle meet at the intersection of fashion, perfumery and art.

Frédéric Malle and Jonny Johansson, founder and creative director of Acne Studios, have always chosen to explore alternative paths, with a multidisciplinary vision of their art, and a commitment to absolute creative freedom. This common approach has given rise to a unique collaboration: Acne Studios par Frédéric Malle, a new perfume, launching soon.

Acne Studios by Frederic Malle is a Floral Aldehyde fragrance is unisex.

Acne Studios par Frederc Malle will be available in different formats, 50ml and 100ml, from 17 April in the respective boutiques.

Alessandro Michele Is Valentino's New Creative Director

Alessandro Michele, the former creative director of Gucci, has been appointed as the creative director of the couture house Valentino. Michele stepped down from Gucci in November 2022 and the announcement ends much industry speculation about where he would go next.

From April 2nd, Alessandro will join the firm and begin work on the upcoming menswear, womenswear, and haute couture collections. His first work, which will be the Spring/Summer 2025 collection, will be presented in September in Paris during Fashion Week.

ERTU

A REY exclusive editorial, photographed in London, UK.

Photographed by Lucas Paternott

Styling & Direction by Paolo Casseb

starring Ertu Grultankisi

Grooming Paolo Casseb

Ph. Assistant Ntiarna Xavier Knight

Saint Laurent Fall Winter 2024

Anthony Vaccarello has presented his men’s Winter 2024 collection for Saint Laurent, just after the end of Paris Fashion Week.

Here are some of our favourite looks:

Burberry FW 2024 at London Fashion Week: Our Favourite Looks

Daniel Lee has unveiled his third collection as creative director of Burberry, this time during London Fashion Week.

We believe that Burberry Winter 2024 collection is Daniel’s best collection for the English Fashion House so far and here are our favourite looks:

FEBRUARY 14

A REY exclusive underwear story.

Concept & Photography by Arya Keribo

starring Kirill Strunnikov & Baranyi Laszlo


l'ombra

A REY exclusive Fashion Editorial photographed in Amsterdam.

Concept & Photography by Armando Branco

Styling Javier Navia

starring Javier @ FIC Model Mngmt


BOTTEGA VENETA SS24 campaign by Matthieu Blazy

Matthieu Blazy has unveiled his campaign for the SS24 Bottega Veneta collection.

Jacquemus Spring/Summer 2024: Our Favourite Looks

Jacquemus came to stay and he proved that once again with his latest SS24 show.

Fresh and innovative silhouettes, bold colors and shapes, playful textures and new combinations of fabrics, are only some of the SS24 Jacquemus men and women collection.

Check out below some of our favourite looks:

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

WE LOVE Sam Salter in his Daniel W Fletcher corset

January’s favourite fashion moment so far!

Celebrity dancer Sam Salter poses for photographer Marco Bahler, wearing a corset from Daniel W Fletcher, and the result is definitely breath-taking.

Corset is available for purchase on the Daniel W Fletcher official website.

Troye Sivan, Harris Dickinson, Kelvin Harrison Jr. star in PRADA SS24 Campaign

PRADA Spring Summer 2024 campaign is out now and Troye Sivan, Harris Dickinson and Kelvin Harrison Jr star in it, along with other models. The collection contains both womenswear and menswear.

‘‘Days of Prada’’ (tittle of the campaign) has unity and individuality as main topics amd the story has been envisioned by creative directors Miuccia Prada and Raf Simons.

The 10 Most Popular Features in 2023

REY has been reposted (once again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For now Check out the top 10 features from REY in 2023 and stay tuned for more.

Click on the titles to discover the posts in the list below:

TRAVESÍA:

TRAVESÍA exclusive Fashion Editorial was the most popular feature of 2023 with worldwide views indeed. Photographed in Mexico City. Starring Carlos Camacho . Produced & Photographed by Alan Román

COLLECTIONS:

Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2024.

HOMEMATE

A REY exclusive editorial produced in Bali, Indonesia with Kirill Strunnikov at his best. It was definitely one of the hottest stories of 2023 so we promise you a lot more Kirill moments in 2024.

Ludovic de Saint Sernin: The Swimwear Campaign

Ludovic de Saint Sernin’s swimwear campaign was absolutely breath-taking! It was also one of your favourite features.

Sunkissed

A REY exclusive Editorial, produced and photographed by Alex Charovas in Rhodes, Greece.

Fall Winter 2023: The Best of Men’s Fashion Month

Another one Fashion Report in the TOP10! Thank you for the love.

MOVEMBER DUDES

Popular DJs become MOVEMBER Boys in order to support MOVEMBER organization and to raise awareness for prostate cancer, testicular cancer and suicide prevention.

lazy sunday

A REY exclusive Fashion Editorial, photographed in Los Angeles.

GEMINI

In-House Fashion Editorial, produced in Athens by Dimitrios Kleanthous. Concept and Grooming by our very own grooming editor Christos Theophanous.

We are addicted to RUSH by Troye Sivan

Troye’s article about his summer hit RUSH made it to the TOP10 and we all know the reason.

Constructs of Desire

A REY exclusive Portrait Series, photographed in London, UK.

Concept & Photography by Alex Charovas

starring Alex Rocky

Constructs of Desire

by Alex Charovas

In the series "Constructs of Desire," my lens delves into the intricate interplay of body language, gender, and sexuality, inspired by the spirited debates ignited by Cameron and Kulick's (2003) groundbreaking work, "Language and Sexuality." This collection captures a fusion of analogue black and white and colour photography, accentuated by light leaks and a vintage aesthetic. The title itself, "Constructs of Desire," nods to the multifaceted nature of desire explored within the images.

Cameron and Kulick expanded the study of desire beyond mere sexuality, introducing the concept of ontological desire—an individual's yearning to embody or emulate qualities intrinsic to a specific identity. In the context of masculinity, this desire extends beyond societal constraints, revealing a compelling exploration of self-construction within cultural discourses.

Drawing inspiration from Stephen Whitehead's (2002) discourse on masculine ontology, the series navigates the pursuit of being and becoming masculine through performative acts. Masculinity, viewed as a social phenomenon, unfolds as a constant engagement in discursive practices that suggest and reinforce the desired identity. Through a lens of cultural discourses, the desire to construct and validate one's masculine self becomes a focal point.

The visual narratives within "Constructs of Desire" transcend traditional gender norms, as a physically powerful yet vulnerably posed male model challenges preconceptions. Portraits capture not only the details of a well-defined physique but also the adoption of feminine poses, emphasising the performative nature of desire, both ontological and interpersonal.

"Constructs of Desire" invites viewers to contemplate the multifaceted dimensions of desire, masculinity, and identity. Through a visual journey, this series challenges conventional norms, encouraging a deeper understanding of the performative acts that shape and express desire within the complex interplay of body language, gender, and sexuality.