Levi's Campaign for its Pride 2024 Collection

Levi’s Pride Collection 2024 Celebrates ‘Rainbow Rodeo’ culture with Rhinestones, Gold-coated Denim and more.

Drawing fervent inspiration from the vibrant LGBTQIA+ rodeo culture stretching from the dusty ‘70s arenas of Nevada right up to today’s celebration of diversity. The Levi’s Pride 2024 collection is not just apparel; it’s a narrative of bold colours and even bolder hearts, articulated by the voices of the Pride 2024 icons.