Saint Laurent Winter 2024/2025/ Campaign

Anthony Vaccarello unveiled his campaign for Saint Laurent Autumn Winter 2024-2025.

The whole concept pays tribute to art history greats like Michelangelo, Caravaggio, and Manet.

Photographed by Glen Luchford.

l'ombra II

After the success of l’ombra Editorial story we unveil to you part II.

A REY exclusive Fashion Editorial photographed in Amsterdam.

Concept & Photography by Armando Branco

Styling Javier Navia

starring Javier @ FIC Model Mngmt

DIOR ICONS Campaign starring Robert Pattinson

Dior Unveils Its ICONS Campaign Starring actor Robert Pattinson.

Kim Jones proposes a fresh perspective to his new men’s capsule collection. The collection features clean lines and thoughtful details, blending tradition with a modern twist.

DSQUARED2 Spring Summer 2024 Campaign

DSQUARED2 unveiled its Spring/Summer 2024 advertising campaign.

The campaign photographed and directed by British photographer Nadia Lee Cohen and stars Nataša Vojnović, Tony Ward, Brady Johnson, Hudson Primo, and Mahi.

Main topic and inspiration was the 1990s porn ( during its golden era)

DANGEROUS

A REY exclusive fashion editorial, produced in Milan.

Photographed & Directed by Gilad Kavalero

Styling Gio Kolmit

starring Lucas @ Independent Milano

Hair & Grooming Alisia Kapolo

Gucci’s limited edition Cub3d Sneaker released at Milan Design Week

The Cub3d Sneaker by GUCCI redefines luxury footwear.

The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style. The sneaker’s sole is a feat of engineering, crafted through a 3D printing process known as selective laser synthesis. This technique not only gives the sole its unique, lightweight structure but also reflects Gucci’s dedication to cutting-edge technology. F.Y

Available exclusively at Gucci’s flagship store during Milan Design Week.

Alessandro Michele Is Valentino's New Creative Director

Alessandro Michele, the former creative director of Gucci, has been appointed as the creative director of the couture house Valentino. Michele stepped down from Gucci in November 2022 and the announcement ends much industry speculation about where he would go next.

From April 2nd, Alessandro will join the firm and begin work on the upcoming menswear, womenswear, and haute couture collections. His first work, which will be the Spring/Summer 2025 collection, will be presented in September in Paris during Fashion Week.

ERTU

A REY exclusive editorial, photographed in London, UK.

Photographed by Lucas Paternott

Styling & Direction by Paolo Casseb

starring Ertu Grultankisi

Grooming Paolo Casseb

Ph. Assistant Ntiarna Xavier Knight

Saint Laurent Fall Winter 2024

Anthony Vaccarello has presented his men’s Winter 2024 collection for Saint Laurent, just after the end of Paris Fashion Week.

Here are some of our favourite looks:

Burberry FW 2024 at London Fashion Week: Our Favourite Looks

Daniel Lee has unveiled his third collection as creative director of Burberry, this time during London Fashion Week.

We believe that Burberry Winter 2024 collection is Daniel’s best collection for the English Fashion House so far and here are our favourite looks:

l'ombra

A REY exclusive Fashion Editorial photographed in Amsterdam.

Concept & Photography by Armando Branco

Styling Javier Navia

starring Javier @ FIC Model Mngmt


BOTTEGA VENETA SS24 campaign by Matthieu Blazy

Matthieu Blazy has unveiled his campaign for the SS24 Bottega Veneta collection.

GCDS Spring Summer 2024 Campaign

GCDS present their Spring/Summer 2024 campaign, produced and photographed in Los Angeles by celebrity paparazzi agency Backgrid.

Founder and creative director of GCDS, Giuliano Calza notes: “LA is the perfect playground to bring clothing to life, animating looks beyond the runway. In a world that often overlooks the beauty of the every day, stepping out of the studio to capture this campaign was a rare and refreshing experience.”

GABRIELE

A REY exclusive Editorial, photographed in Milan.

Concept & Photography by Aldo Giarelli

Agency is Sophie Models

Introducing Gabriele Graziani

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

The 10 Most Popular Features in 2023

REY has been reposted (once again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For now Check out the top 10 features from REY in 2023 and stay tuned for more.

Click on the titles to discover the posts in the list below:

TRAVESÍA:

TRAVESÍA exclusive Fashion Editorial was the most popular feature of 2023 with worldwide views indeed. Photographed in Mexico City. Starring Carlos Camacho . Produced & Photographed by Alan Román

COLLECTIONS:

Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2024.

HOMEMATE

A REY exclusive editorial produced in Bali, Indonesia with Kirill Strunnikov at his best. It was definitely one of the hottest stories of 2023 so we promise you a lot more Kirill moments in 2024.

Ludovic de Saint Sernin: The Swimwear Campaign

Ludovic de Saint Sernin’s swimwear campaign was absolutely breath-taking! It was also one of your favourite features.

Sunkissed

A REY exclusive Editorial, produced and photographed by Alex Charovas in Rhodes, Greece.

Fall Winter 2023: The Best of Men’s Fashion Month

Another one Fashion Report in the TOP10! Thank you for the love.

MOVEMBER DUDES

Popular DJs become MOVEMBER Boys in order to support MOVEMBER organization and to raise awareness for prostate cancer, testicular cancer and suicide prevention.

lazy sunday

A REY exclusive Fashion Editorial, photographed in Los Angeles.

GEMINI

In-House Fashion Editorial, produced in Athens by Dimitrios Kleanthous. Concept and Grooming by our very own grooming editor Christos Theophanous.

We are addicted to RUSH by Troye Sivan

Troye’s article about his summer hit RUSH made it to the TOP10 and we all know the reason.

The Reebok Premier Road Modern is OUT NOW

Launched in 2009 as running shoes, these Reebok LTD sneakers are reimagined in a Modern version for everyday wear.

The futuristic-looking pair is panelled with a caged structure for added support, and its chunky rubber sole boasts a DMX foam midsole that provides comfort and stability.

Get the Reebok Premier Road Modern in three colors at Reebok official website, Farfetch, and select retailers.

WE LOVE the DITA new Fall23 Campaign

DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign and the result is breathtaking!

DITA’s FW23 Eyewear Collection weaves a visually compelling narrative, drawing inspiration from both figurative and abstract design languages.

Campaign photographed by Winter Vandenbrink

MR PORTER collaborates with TOM FORD for exclusive capsule collection

“Menswear is a detail-driven business,” says Mr Tom Ford, who brings his eye for precision to a highly acclaimed offering of immaculately tailored suits, plush cashmere and refined accessories. The American luxury brand’s latest collection, inspired by the mod subculture of the 1960s, is now exclusively available at MR PORTER.

‘‘The inspiration for this collection draws from the mod and punk era that once took London by storm in the 1960s. You can expect a focus on sharp tailoring and outerwear in a monochromatic color palette, using classic English fabrics like flannel, puppytooth, and herringbone.’’ F.Y

Le réveur

A REY exclusive Fashion Editorial photographed in Barcelona, Spain.

Photographed by William Bibet

Art Direction & Styling by Fabricio Pérez

Starring Manel Olle @ Bento Models