WE LOVE Mason Hyce Barnes at the LOEWE's Paula's Ibiza Collection Campaign

The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.

The images captured by Gray Sorrenti in Ibiza and Colombia, and they feature a cross section of international creatives and talents.

Mason Hyce Barnes is one of them and we can admit that he poses hotter than ever!

July's Favourite: LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Jonathan Anderson presents the LOEWE short-film ‘Summer Daze’, an ode to freedom, youth and beauty.

A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea.

Filmed by Manson at Playa de la Casería in Cádiz, southern Spain

Starring Simone Ashley, Aron Piper and Fernando Lindez


LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Loewe x Paula's Ibiza: The summer collection we all need

For spring-summer 2020, Loewe is collaborating with Paula's Ibiza (for the 4th time) , the coolest label on the island of the Spanish archipelago, for a vibrant and solar capsule, which expresses the lightness and airy spirit of the Balearic Islands.

This capsule, with its t-shirts in acid colors, its effortless shirts, its fluid shorts and its swimsuits sublimated with tie and dye prints, or its playful accessories like bags in the form of octopuses, dolphins and whales, evokes a veritable “visual celebration”, as Jonathan Anderson said in a press release.

LOEWE FW19 by Tyler Mitchell

To showcase Jonathan Anderson’s Menswear Fall/Winter 2019, LOEWE has collaborated with Tyler Mitchell, the rising talent best known for shooting Beyoncé for the September 2018 cover of US Vogue.

Taking the playful masculinity that has characterized the brand’s evolving Men’s collections to a new level, Benjamin Bruno styled a group of young models for the latest hardcover look book. The collection, which had its runway debut in Paris last January, used the historic locations of Piedra del Rey Moro and Museo de Santa Cruz in the Spanish city of Toledo as its picturesque backdrop.

source: fuckingyoung.es