WE LOVE Mason Hyce Barnes at the LOEWE's Paula's Ibiza Collection Campaign

The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.

The images captured by Gray Sorrenti in Ibiza and Colombia, and they feature a cross section of international creatives and talents.

Mason Hyce Barnes is one of them and we can admit that he poses hotter than ever!

July's Favourite: LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Jonathan Anderson presents the LOEWE short-film ‘Summer Daze’, an ode to freedom, youth and beauty.

A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea.

Filmed by Manson at Playa de la Casería in Cádiz, southern Spain

Starring Simone Ashley, Aron Piper and Fernando Lindez


LOEWE Paula’s Ibiza Eau de Toilette for men and women.