BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

Gucci’s limited edition Cub3d Sneaker released at Milan Design Week

The Cub3d Sneaker by GUCCI redefines luxury footwear.

The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style. The sneaker’s sole is a feat of engineering, crafted through a 3D printing process known as selective laser synthesis. This technique not only gives the sole its unique, lightweight structure but also reflects Gucci’s dedication to cutting-edge technology. F.Y

Available exclusively at Gucci’s flagship store during Milan Design Week.

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

WE LOVE Sam Salter in his Daniel W Fletcher corset

January’s favourite fashion moment so far!

Celebrity dancer Sam Salter poses for photographer Marco Bahler, wearing a corset from Daniel W Fletcher, and the result is definitely breath-taking.

Corset is available for purchase on the Daniel W Fletcher official website.

WE LOVE the DITA new Fall23 Campaign

DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign and the result is breathtaking!

DITA’s FW23 Eyewear Collection weaves a visually compelling narrative, drawing inspiration from both figurative and abstract design languages.

Campaign photographed by Winter Vandenbrink

MR PORTER collaborates with TOM FORD for exclusive capsule collection

“Menswear is a detail-driven business,” says Mr Tom Ford, who brings his eye for precision to a highly acclaimed offering of immaculately tailored suits, plush cashmere and refined accessories. The American luxury brand’s latest collection, inspired by the mod subculture of the 1960s, is now exclusively available at MR PORTER.

‘‘The inspiration for this collection draws from the mod and punk era that once took London by storm in the 1960s. You can expect a focus on sharp tailoring and outerwear in a monochromatic color palette, using classic English fabrics like flannel, puppytooth, and herringbone.’’ F.Y

We are addicted to RUSH by Troye Sivan

they said "Troye Sivan has just released his new song “Rush,” a title meant to invoke both the feeling of poppers and dancing with someone hot, along with an accompanying music video bursting with gay smut.”

we say, Troye has released the song of summer 2023!! RUSH has some of the most authentic disco influences and its videoclip serves the most fun summer party vibes ever.

The Australian singer released the raunchy new music video for his hot summer track RUSH two days ago, along with the equally sexy cover for his upcoming album Something To Give Each Other.

watch it out loud:


WE LOVE Mason Hyce Barnes at the LOEWE's Paula's Ibiza Collection Campaign

The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.

The images captured by Gray Sorrenti in Ibiza and Colombia, and they feature a cross section of international creatives and talents.

Mason Hyce Barnes is one of them and we can admit that he poses hotter than ever!

WE LOVE the new Marni x Mytheresa capsule collection

WE LOVE the new Marni x Mytheresa collaboration.

This menswear capsule is composed of sweaters, vests, cardigans, cargo pants, and sandals, and perfectly reflects Marni’s hallmarks: colors and prints.

Buy the collection only at Mytheresa

The Style Album of Manu Rios

He has been our forever crush since day 01.

We first met him in the Netflix series ELITE but he managed to be the favourite fashion boy of the biggest Fashion Houses.

Manu Rios knows how to serve the hottest looks and his Instagram account is always on fire.

That is only of the reasons we went back to Manu’s Instagram and we chose some of our favourite looks he did during fashion weeks.

A lot of Prada, Valentino, ETRO and more, are only some of the Fashion Houses styled and combined in the style album below:

Big applause to his stylist and grooming team as well for looking after him so well.

images from MANU RIOS’ Instagram account

WE LOVE Kit Butler in the Giorgio Armani Neve Campaign

The British model rocks Après-ski Style in the new Giorgio Armani NEVE winter campaign, photographed by Daniel Clavero.

‘‘Kit Butler is a master of movement, bringing the energy of the snow-covered slopes to the studio with an extra bounce in his step.’’

LGBT British Awards: Melanie C wins Celebrity Ally Award

Melanie C triumphed on Friday night as she led the celebrity winner at the British LGBT Awards at The Brewery in London.

Hosted by TV presenter Gok Wan, 46, and Ru Paul's Drag Race UK winner, Lawrence Chaney, 24, the event celebrated leading LGBT+ activists, allies and celebrity figures who have worked to advance the rights of LGBT+ people during the past 12 months.

Our very own Spice Girl won the Celebrity Ally award. Having worked closely with drag collective Sink the Pink, the singer has been vocal about what a privilege it is to spend time in queer, trans and non-binary spaces.

The pop icon beat off competition from the likes of Michelle Visage, 52, and popular host Dermot O'Leary, 48, to take home the trophy.

source: dailymail.co.uk

**The LGBT community proved their love to her last year by taking her latest album ‘Melanie C ‘at number eight on the UK Albums Chart on its first day of release ( the album has been released from her own independent Record label Red Girl Media).

WE LOVE Christos Katsavochristos in the new Dsquared2 underwear campaign

The Fashion Duo Dsquared unveiled their summer underwear campaign and we can’t stop watching it!

Starring our always loved one, Christos Katsavochristos at his best. Agency is VN Models.

The project shot by Christian Oita is led by three key ingredients:

Aesthetics. Confidence. Playfulness.

The latest styles and designs featured in the new campaign are the quintessential representation of the #D2Underwear – a luxurious fit with an extra cheeky attitude.




Spring Summer 2021: Our Favourite Menswear Trends

SS21 collections are already in stores and we have noted down our favourite menswear trends for the season. Check out below our TOP 5 and take inspiration for your spring / summer looks:

Island Greece:

Stripes all over the place, blue navy and the total sailor look.

Oversized Shorts:

XXL Shorts and men’s culottes in various colors, patterns and combinations.

Neon all the way:

The bright neon colors are back with a fresh twist. You can find them on tops, trousers or even shoes.

Tropical Paradise:

Summer Florals are always one of our favourite trends of the season.

The Kimono Era:

A traditional Japanese kimono can be the hero piece for your favourite ‘scandi’ look.






Boy meets Boy: The First Trailer is Out Now

The first official trailer has dropped for LGBTQ drama Boy Meets Boy ahead of the film's world premiere at BFI Flare: London LGBTIQ+ Film Festival next month.

The 75-minute, described by creators as a "feature-length mumblecore", depicts the one-day love affair of two guys after they meet on a night out in Berlin.

attitude.co.uk





Kylie Minogue breaks UK Charts Records with her new album DISCO

The Pop queen celebrates the huge success of her new album DISCO.

Kylie Minogue has finally won the battle with Little Mix and she ended the week on N01 of the UK ALBUM CHARTS. As a result she has become the first female artist to score a UK Number 1 album in five consecutive decades - in the 80s, 90s, 00s, 2010s and 2020s!!!

#DISCO Album has also entered the Australian album charts on N.01 as well and it’s on the top of the UK and US iTunes Album Charts as well.

LISTEN TO THE DISCO ALBUM HERE




Our favourite menswear trends for AW 2020-21

We are already in the middle of September and AW20 deliveries have been already placed around. This winter bight be slightly different from last year, even though designers and brands have found their way to make us fall in love with fashion for another Fall.

Check out our editors’s favourite trends for menswear fashion and style it up!

(Fake) LEATHER IS BACK

TOTAL RED

FACES & PLACES

PLAID WORLD

FAUX FUR

Tamta releases her new videoclip YALA with Stephane Legar

It isn’t summer, unless we have a summer dance hit from Eurovision pop star TAMTA.

After the release of her new EP ‘‘Awake’’, earlier today she gave her new videoclip for the sinle YALA. That’s her latest collaboration with Israeli singer ‘Stephane Legar‘ and the videoclip is just so… addictive!!

Tamta on her best with a super- hot choreogrraphy climbed on our No1 for this summer. We also loved the guest appearance of drag queen Julia Gliter as well.


Kylie Minogue tops the charts with her new single SAY SOMETHING

The queen of disco is back to give us exactly what we really needed from her in 2020:

At first she made sure to take us back to the dancefloor for her fifteenth studio album, which is slated for release on November 6,

and then she released her leading single from the album last Thursday which is called SAY SOMETHING. The galactic disco anthem was produced by the star's longtime collaborator Richard 'Biff' Stannard, who was behind some of her biggest hits like Love At First Sight and In Your Eyes.

Kylie Minogue is back with the classic dance-pop she's famous for and her fans showed her how much they missed her as the song topped the iTunes charts in Australia, Spain, Brazil, and Mexico, while over in the UK it's reached No. 2. It even seems that the song is making noise in USA as well! During the weekend we have noted SAY SOMETHING on No4 of the US iTunes charts.

ENJOY IT LOUD: