BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

WE LOVE the DITA new Fall23 Campaign

DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign and the result is breathtaking!

DITA’s FW23 Eyewear Collection weaves a visually compelling narrative, drawing inspiration from both figurative and abstract design languages.

Campaign photographed by Winter Vandenbrink

Spring Summer 2021: Our Favourite Menswear Trends

SS21 collections are already in stores and we have noted down our favourite menswear trends for the season. Check out below our TOP 5 and take inspiration for your spring / summer looks:

Island Greece:

Stripes all over the place, blue navy and the total sailor look.

Oversized Shorts:

XXL Shorts and men’s culottes in various colors, patterns and combinations.

Neon all the way:

The bright neon colors are back with a fresh twist. You can find them on tops, trousers or even shoes.

Tropical Paradise:

Summer Florals are always one of our favourite trends of the season.

The Kimono Era:

A traditional Japanese kimono can be the hero piece for your favourite ‘scandi’ look.






Men's XXL trousers: The ultimate pants trend of 2021 as worn by Richard Biedul

Spring has just arrived and we noted down the ultimate pants trend for the season.

From Armani to Dries Van Noten SS21 shows, it’s obvious that the men’s trousers silhouette has changed. The new tailoring proposes super wide trousers and XXL form.

The new, chic version of trousers offers more comfort and freedom and you can find them on tailoring, denim or even linen stories.

Checking out the Spring-Summer 2021 shows ( even the latest AW21-22 as well), you will see that the XXL pants trend came back to stay and Richard Biedul is definitely the ideal one to show you more.

Male model and influencer Richard Biedul is one of the most recognisable faces in men's fashion and one of our favourites here at REY Magazine. He has worn the trend a few seasons ago and he was from the very first celebrities to inspire us with his ‘XXL pants’ style.

Check some of his signature looks below to get inspired for your outfits.

Do it like Richard:

  • Pair your XXL pants with a classic blazer and a pair of moccasins.

  • Prefer to combine monochrome or more neutral colours for stronger outfits.

  • If you choose denim, tuck-in your T-shirt for more 70s inspired look.

Editor's Picks: The Most Fashionable Sneakers for Christmas

Sneakers are one of those totem pieces that you do not take off and that you wear with everything.

Fashion sneakers are the next big thing and here are our favourite ones for this winter.



Supreme x Nike

Supreme x Nike sneakers , 179.99 euros on nike.com

Nike Dunk Low Cactus Jack x PlayStation®

** Sneakers not available for sale yet. Stay tuned for release date.

Dior “B27”

Dior B27 sneakers, shop at dior.com

Prada for adidas

Superstar adidas Originals x Prada sneakers , 450 euros on gallerieslafayette.com

Gucci Ultrapace R Sneakers

Buy the shoes on gucci.com

adidas x Craig Green

Sneakers adidas x Craig Green , on adidas.fr

Loewe

White leather sneakers, 450 euros on matchesfashion.com

1017-ALYX-9SM x Nike Air Force

Air Force 1 High x ALYX sneakers, 399.99 euros on alyx.com and Nike SNKRS




1017-ALYX-9SM x Nike Air Force: First Drop is Out Now

Back in January, we got our first glimpse of Matthew M. Williams’ Nike Air Force 1 High-tops at his ALYX FW20 show.

Williams is a frequent Nike collaborator and dubbed for bringing a “street goth aesthetic”. For this release, stuck with the classic silhouette of the Air Force 1 to create an understated and refined take on the legendary design. 


Classic Air Force 1 silhouette in premium leather, dyed with ECCO sustainable dye process, leather straps with anodized aluminium buckle with lasered logo for closure at front, 1017-ALYX-9SM logo on side, embroidered Nike swoosh on back.

Our favourite menswear trends for AW 2020-21

We are already in the middle of September and AW20 deliveries have been already placed around. This winter bight be slightly different from last year, even though designers and brands have found their way to make us fall in love with fashion for another Fall.

Check out our editors’s favourite trends for menswear fashion and style it up!

(Fake) LEATHER IS BACK

TOTAL RED

FACES & PLACES

PLAID WORLD

FAUX FUR

WE LOVE: Brooklyn Beckham's Style Moments

It seems that Brooklyn Beckham inherited Victorias's sense of style as he always creates statement looks and combinations.

We don’t know if the looks are his personal choices or he works along with a personal stylist, but we have to admit that he have already created his own fashion moments in his public appearances.

Check out some of our favourite looks of him that last 2 years and be inspired for your next style combination and outfits:


LGBTQ+ Inspirational Instagram Accounts to Follow

Our editors found their favourite Inspirational Instagram Accounts that everyone LGBTQ+ or interested in LGBTQ+ culture has to follow.

We might be in lockdown (almost) worldwide, but we still need (maybe more than ever now) to see beautiful, unique content for inspiration purposes, entertainment or just for fun. These accounts have found the magic recipe to combine it all in one and keep us insterested to check and enjoy their new posts every week.

Fashion or editorial oriented , cultural with a dose of humour or more gay & queer than ever, they will get your attention for sure, before becoming your favourites:

@all_the_others_

One of our Chief Editor’s favourites. Fashion Editorial oriented showing a gay couple’s life moments in an artistic way and direction. Simply as “Playing dress up”

@nevertrustachurchgirl

Dirty Sexy Things about the Fashion World, created and curated by journalist and fashion enthousiastic Stephen St. Clair. You will definetely remember crazy fashion moments and we are surer that its insta-stories will keep you fun company during quarantine.

@drtydna

DIRTY DIANA parties have been a statement for LGBTQ+ night life. Whoever was lucky enough to be in one of them in London, knows better… Dirty Dna is still active in Australia though and their incredible Instagram account worldwide! Including Fun, inspirational and sexy daily posts, this account is “an adoring instagram dancing disco for homo’s & their homies..”

@mymindisnotcommercial

An Imaginary Homoerotic Magazine on Instagram. Stefano (its creator) collects and curates images in order to create the fashionable yet naughty content. Editorials, hot models, fashion products & accessories and a lot of sexy details are all there combined in order to travel your fantasy with Another Point of View.

@queerbible

A project from London-based model and presenter Jack Guinness. Queer Bible launched in 2017 as a database of queer characters who changed the world through activism, art, performance and more. A space to learn about our shared history Original essays & illustrations celebrating LGBTQ+ heroes

@butchcamp

Your fun go-to for anything to do with butch identity, this account is all about its camp sense of humor. ButchCamp's creators self-describe as “just a couple of European dykes!”

‘Couse after all There’s gay camp and straight camp and then there’s BUTCHCAMP

Our Strange Obsession with Joe Exotic and how to get the TIGER KING Look (Copy)

If you haven’t seen Tiger King: Murder, Mayhem, and Madness, you definitely have to add it in your quarantine Netflix agenda; and believe me you will finish it by this weekend. ( 7 episodes documentary - limited series)

The true-crime docuseries plays a serious logic game with you as it unveils all the crazy adventures of Joe Exotic and his antagonists ( Including mysterious murders, drugs, illegal animal sales and more). Watching it you might have a small cultural shock (at the beggining at least) but while watching the episodes it becomes addictive and you finally become strangely obsessed with the characters and their personal style.

Our favourite style persona is definetely The Tiger King - Joe Exotic. Mr Joe delivers a very unique kitch style which becames ‘‘cult’’ and trendy in its own way.

Vogue’s editors note: ….Filled with animal prints (natch), sequins, and tie-dye, his look is cowboy drag filtered through a lens of bad taste and shrooms. The result is horrible, hypnotic, and shockingly on-trend!

Well, I have to warn you though… living our most difficult period at home and watching ‘Docuseries’ TIGER KING can be a dangerous combination… Don’t be surprised if we come out of this lockdown with mullets, DIY piercings, and home tattoos.

If you finally fall in love with his crazy and ‘in-style’ look check out your wardrobes and I am sure you will find some statement pieces to create your summer look.

Otherwise get inspired from our TIGER KING list below:

Editor's Picks: Ultra Fashion men sneakers for Christmas 2019

Big collaborations, the logomania and intriguing details: the most fashionable sneakers of autumn-winter 2019-2020 are daring and compete in technicality.

Here is our Christmas list for all the fashion sneakers to ‘die for’:

Prada x Adidas:

Prada for adidas sneakers , 2500 euros on prada.com

Balenciaga

Track.2 sneakers , 695 euros on balenciaga.com

DIOR

B23 Haute Bleue sneakers , 1200 euros on dior.com

LOUIS VOUITTON

Sneakers 2054 , 850 euros on louisvuitton.com

Maison Margiela

Maison Margiela Fusion reconstructed sneakers 1,250 euros on farfetch.com

JW ANDERSON x Converse

Sneakers Run Star Hike , 124 euros on matchesfashion.com

Yeezy

Yeezy Boost 700 V1 "Carbon Blue" sneakers , € 299.95 at adidas.fr

Must-have men sneakers for spring/summer 2019

From the Nike collaborations and the legendary fashion houses to the upcoming fashion designers here are some of our favourite sneakers to add in your wishlist for 2019.

LV Trainers by Louis Vuitton

Victoria Beckham x Reebok

Nike x Martine Rose

Asics x Kiko Kostadinov

SANKUANZ x PUMA


Supreme x Nike

JW ANDERSON x Converse








Prada SS19: Are the super short shorts the next summer trend?

Watching Prada Men Spring Summer 2019 show we have noted a lot of looks that we dream about for ourselves.

We’re talking super short shorts, retro tone-on-tone belts, big puffy hats and a really nice set of bags… but what about those ‘super mini’ shorts?

Inspired by 70s and designed with patterns and colours from the 90s, the new trend proposal from Prada seems to be quite sexy and unusual at the the same time for the men’s world.

Muccia Prada used the words “more elegant” when describing how she wanted her men to look and she definitely achieved it.

I am already in love with those burgundy silky short shorts! What do you think about the new trend?


WE LOVE: Harry Styles in the new men's Gucci Tailoring campaign

On set at a fish and chip shop in northern London, Harry Styles appears in the new GUCCI men’s Tailoring campaign.

Wearing the House’s suiting designed by Alessandro Michele for Fall Winter 2018, Harry Styles walks in a ‘chippy’—the traditional British fish and chip shop—with a chicken and a dog. In a wool mohair jacket with embroidered collar and a striped suit styled with a gingham dressing gown, Harry shares his battered cod and fried chips with his pets, in a sequence shot by Glen Luchford and art directed by Christopher Simmonds.


5+1 menswear trends for Fall/Winter 2018-2019

From bucket hats to hiking boots, and from extra large shoulders to superlative layering, these are the Autumn Winter trends to know about.

Sportswear is well-anchored in this new fashion vocabulary, but this season it made way for a few fashion foibles and chic accents ( thank God, tailoring is coming back!).

LOGOMANIA

Street style is not as strong as last year but the 'logomania' trend is here again and this time is more bolder than ever.  After all the new and upcoming brands 'stealing' the top positions of the fashion industry last year, now the big Fashion Houses are assuming the style heritage that they rejected for so long. Go loud with all-over print, or go home.

WESTERN

A symbol of hopes and dreams, the wide plains of the American West are a seemingly inexhaustible source of inspiration for designers across the fashion capitals. From Raf Simons to Calvin Klein and Dries Van Noten the winter collections are proposing the style of the 'modern cowboy'. All you need is camel or earth colours, jeans, cowboy boots and your shearling jacket and you are ready!

XXL SHOULDERS

80s have been in our memories as the years with the most fashion statement looks. Extravaganza womenswear and more bold and androgynous menswear than ever. That was the decade when Mr Armani took over menswear and shoulders got wider... and wider. Today’s times recall a little of the same ambiant zeitgeist that pushed designers to create jackets and coats with shoulders that were ever wider.

"Fashion armour for an uncertain world."

EXTREME LAYERING

Demna Gvasalia did it again... Balenciaga and Vetements ''were doing the most!'' with superlative layering and really similar looks on the runway, supporting Demna's unique street style aesthetic. A kick in the teeth for global warming and tension around the world, or simple seasonal styling? You decide.

CLUB TROPICANA

From Prada’s archive flame print revival, to rebel skulls at SSS World Cop and Wales Bonner’s sensitive motifs, the print shirt will run and run through next winter. Refreshing and definitely something new for a winter season.

 MidNight GLAM

Sequins and metallic are back again but this season all the midnight glam becomes 'a man thing'!  Dolce & Gabbana, Gucci, SSS World Cop and Balmain have already shown the way - you only have to find your favourite now...

We have to admit that this winter is full of new entries when it comes to trends. Some others that we love at REY and you will definitely see in our next editorial stories are the Fetishism of Moschino,  the new Tiger print addiction and the Space Fantasy  ( see Heron Preston or Undercover). 

 

Pictures belong to Voque Homme

Editor's Picks: #StreetStyle with a twist

Cool, everyday pieces with street style aesthetic that we all love but with a contemporary twist.

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Saint Laurent Backpack

Lauded for its precise tailoring and innately cool aesthetic, Saint Laurent brings together classic and modern design aesthetics. The City backpack embodies this, adorning the supple canvas construction simply with subtle leather detailing, while the large proportions provide ample room for essentials. Available on ysl.com

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Gucci t-shirt

Tour merch is no longer that one-off T-shirt you bought in a love frenzy of the band directly post-gig. Nowadays it’s a fashion-focussed affair curated to fit into your personal style. Newly versed in irony, Gucci takes on the trend for SS18, typing out its brand name in exaggerated font on this cotton-jersey T-shirt and underscoring it with a selection of locations. It’s a Gucci gig, and you’re invited. Available on gucci.com

Kappa Kontroll jersey shorts

Talk about a throwback! Kappa Kontroll is back and in a big way. We have fashion’s love affair with the 1990s to thank for that. The revival has a few tweaks mind you. The iconic mirrored man moniker is flipped upside down, and it’s placed in sequence as a side stripe down these jersey shorts. Available on selfridges.com

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Givenchy classic shorts

Yes, there were a lot of short shorts on the SS18 catwalks, but if you’re sceptical about that translating to skimpy, fear not. As Givenchy - available on selfridges.com

Sandro Paris Denim Jacket

Denim jackets have pretty much made their way up through the ranks to achieve a 'basics' status that rivals the much-loved leather jacket. Sandro’s iteration leaves buttons in the past in favour of clean and sleek popper fastenings... and yes we go pink! Available on sandro-paris.com

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JW Anderson Knot Tee

The knotted sleeve is a small design tweak but it’s come to symbolise the nonchalance and raw creativity of J.W. Anderson’s work. Not to mention those maritime references and they’re rife in this cotton-jersey T-shirt. Available on j-w-anderson.com

BLOOD BROTHER track pants

There’s one thing we can take solace in, and it’s the return of the tracksuit. Comfy enough to contain any wider woes, these sports-jersey BLOOD BROTHER track pants are designed with the classic drawstring waist and branded trims spanning the legs and they are our favourites. Available on selfridges.com

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Gloverall Denim Jacket

Another Denim jacket with a twist. Taking its influence from the classic 4-pocket work jacket, this new style for SS18 is reimagined in raw denim for Goverall's first ever denim outerwear collection. Available on gloverall.com

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Ted Baker Backpack

At the forefront of contemporary British fashion, Ted Baker extends its clean-cut silhouettes and meticulous attention to detail to a collection of premium accessories. Defined by its athletic-inspired rubber design  and emblazoned with the signature branding, this yellow bag can easily be combined with every look. Available on tedbaker.com 

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Maison Margiela track pants

Maison Margiela’s experimental aesthetic aligns perfectly with the undone appeal of today’s athleisure obsession. Track pants anchor the look and this pair goes above and beyond the expected - available on selfridges.com 

WE LOVE: Britney Spears in the new Kenzo campaign

The princess of pop did it again and this time she goes high fashion!

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Britney Spears is the face of Kenzo’s second nostalgia-based La Collection Momento for Spring 2018. The new collection is actually a tribute to the debut of Kenzo Jeans in 1986.

Cropped denim jackets and tops, thigh-high lace-up boots, and a sweatshirt and baseball hat stamped with a #throwback version of the original Kenzo logo have been styled perfectly on Britney who is having so much fun in her first luxury fashion campaign ever!

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 The campaign was shot on location in Los Angeles by Peter Lindbergh and the name of it:  #KenzoLovesBritney

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The collection is now available on  KENZO.com.