BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

Gucci’s limited edition Cub3d Sneaker released at Milan Design Week

The Cub3d Sneaker by GUCCI redefines luxury footwear.

The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style. The sneaker’s sole is a feat of engineering, crafted through a 3D printing process known as selective laser synthesis. This technique not only gives the sole its unique, lightweight structure but also reflects Gucci’s dedication to cutting-edge technology. F.Y

Available exclusively at Gucci’s flagship store during Milan Design Week.

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

WE LOVE the DITA new Fall23 Campaign

DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign and the result is breathtaking!

DITA’s FW23 Eyewear Collection weaves a visually compelling narrative, drawing inspiration from both figurative and abstract design languages.

Campaign photographed by Winter Vandenbrink

MR PORTER collaborates with TOM FORD for exclusive capsule collection

“Menswear is a detail-driven business,” says Mr Tom Ford, who brings his eye for precision to a highly acclaimed offering of immaculately tailored suits, plush cashmere and refined accessories. The American luxury brand’s latest collection, inspired by the mod subculture of the 1960s, is now exclusively available at MR PORTER.

‘‘The inspiration for this collection draws from the mod and punk era that once took London by storm in the 1960s. You can expect a focus on sharp tailoring and outerwear in a monochromatic color palette, using classic English fabrics like flannel, puppytooth, and herringbone.’’ F.Y

Fall Winter 2023: The Best of Men’s Fashion Month

The Men’s Fashion Month has finally come to an end.

Milan and Paris Men’s Fashion Week have both gave us beautiful shows to talk about and notable highlights to remember.

From Gucci to JW Anderson, to Dior and Ludovic de Saint Sernin, here’s the list of our favourite fashion moments:

DIOR

Prada

GUCCI

LOEWE

Ludovic de Saint Sernin

DOLCE & GABBANA

Ermenegildo Zegna

WE LOVE the new Marni x Mytheresa capsule collection

WE LOVE the new Marni x Mytheresa collaboration.

This menswear capsule is composed of sweaters, vests, cardigans, cargo pants, and sandals, and perfectly reflects Marni’s hallmarks: colors and prints.

Buy the collection only at Mytheresa

Editor's Picks: The Louis Vuitton AEROGRAM Collection

Louis Vuitton revisits iconic leather styles such as Messenger and Keepall bags, as well as other urban essentials, distilling their essence and taking them to a new level of sophistication and elegance.

As an embodiment of Louis Vuitton’s signature Art of Travel, the tradition of the Aerogram is intertwined with the history of aviation itself. The new leather colorful line echoes the emblems of this tradition while conveying a vision of travel that is as contemporary as ever.

Brand Alert: the STOLEN GARMENT SS22 Collection

‘‘the STOLEN GARMENT’’ is a South Korean fashion label by designer Jungwoo Park.

Their Spring Summer collection is officially out and it really got our attention.

Jungwoo Park mixed different materials with metonymical meaning throughout the collection, utilising satin silk and hammered silk to make the shirts, jackets and a dress. Long coats, shirting and BDSM styling complete his SS22 collection.

Check out below some of our favourite pieces:

Our favourite men's sneakers for Spring Summer 2021

What are the most fashionable pairs of sneakers for spring-summer 2021? Which collaboration has become viral on social media?

Below you can check out our favourite sneakers to invest in this season:

Converse x Kim Jones sneakers

Louis Vuitton LV Trainer "Upcycling" sneakers

Dolce & Gabbana Daymaster Multi-Colour Sneakers

Kim Jones x Nike Air Max 95 sneakers

Maison Margiela x Reebok sneakers

Dolce & Gabbana Daymaster Hand-Painted Sneakers

Men's XXL trousers: The ultimate pants trend of 2021 as worn by Richard Biedul

Spring has just arrived and we noted down the ultimate pants trend for the season.

From Armani to Dries Van Noten SS21 shows, it’s obvious that the men’s trousers silhouette has changed. The new tailoring proposes super wide trousers and XXL form.

The new, chic version of trousers offers more comfort and freedom and you can find them on tailoring, denim or even linen stories.

Checking out the Spring-Summer 2021 shows ( even the latest AW21-22 as well), you will see that the XXL pants trend came back to stay and Richard Biedul is definitely the ideal one to show you more.

Male model and influencer Richard Biedul is one of the most recognisable faces in men's fashion and one of our favourites here at REY Magazine. He has worn the trend a few seasons ago and he was from the very first celebrities to inspire us with his ‘XXL pants’ style.

Check some of his signature looks below to get inspired for your outfits.

Do it like Richard:

  • Pair your XXL pants with a classic blazer and a pair of moccasins.

  • Prefer to combine monochrome or more neutral colours for stronger outfits.

  • If you choose denim, tuck-in your T-shirt for more 70s inspired look.

Editor's Picks: Our favourite Gucci x The North Face men's pieces

The collaboration that everyone talks about is definitely the new collection of Gucci with The North Face.

The Italian house under the leadership of Alessandro Michele and the outerwear giant have worked together to deliver a collection for men and women full of daring, whose spearhead is none other than freedom, a concept dear to the Roman creator, and exploration.

Check out our favourite pieces right now:

Editor's Picks: The Most Fashionable Sneakers for Christmas

Sneakers are one of those totem pieces that you do not take off and that you wear with everything.

Fashion sneakers are the next big thing and here are our favourite ones for this winter.



Supreme x Nike

Supreme x Nike sneakers , 179.99 euros on nike.com

Nike Dunk Low Cactus Jack x PlayStation®

** Sneakers not available for sale yet. Stay tuned for release date.

Dior “B27”

Dior B27 sneakers, shop at dior.com

Prada for adidas

Superstar adidas Originals x Prada sneakers , 450 euros on gallerieslafayette.com

Gucci Ultrapace R Sneakers

Buy the shoes on gucci.com

adidas x Craig Green

Sneakers adidas x Craig Green , on adidas.fr

Loewe

White leather sneakers, 450 euros on matchesfashion.com

1017-ALYX-9SM x Nike Air Force

Air Force 1 High x ALYX sneakers, 399.99 euros on alyx.com and Nike SNKRS




1017-ALYX-9SM x Nike Air Force: First Drop is Out Now

Back in January, we got our first glimpse of Matthew M. Williams’ Nike Air Force 1 High-tops at his ALYX FW20 show.

Williams is a frequent Nike collaborator and dubbed for bringing a “street goth aesthetic”. For this release, stuck with the classic silhouette of the Air Force 1 to create an understated and refined take on the legendary design. 


Classic Air Force 1 silhouette in premium leather, dyed with ECCO sustainable dye process, leather straps with anodized aluminium buckle with lasered logo for closure at front, 1017-ALYX-9SM logo on side, embroidered Nike swoosh on back.

Editor's Picks: Ultra Fashion men sneakers for Christmas 2019

Big collaborations, the logomania and intriguing details: the most fashionable sneakers of autumn-winter 2019-2020 are daring and compete in technicality.

Here is our Christmas list for all the fashion sneakers to ‘die for’:

Prada x Adidas:

Prada for adidas sneakers , 2500 euros on prada.com

Balenciaga

Track.2 sneakers , 695 euros on balenciaga.com

DIOR

B23 Haute Bleue sneakers , 1200 euros on dior.com

LOUIS VOUITTON

Sneakers 2054 , 850 euros on louisvuitton.com

Maison Margiela

Maison Margiela Fusion reconstructed sneakers 1,250 euros on farfetch.com

JW ANDERSON x Converse

Sneakers Run Star Hike , 124 euros on matchesfashion.com

Yeezy

Yeezy Boost 700 V1 "Carbon Blue" sneakers , € 299.95 at adidas.fr

KAZAKY return with new single (and two new members)

Our favourite boy band is back with new single PUSH and we love everything about it!!

On Monday (June 24), in honor of Kyiv Pride in the Ukraine over the weekend, Kazaky premiered a new song and music video , directed by Alan Badoev.

Their new single PUSH marks their official return with two new members. 'PUSH’ has been the band’s first tribute to the LGBTQ+ community, which “has supported and continues to support Kazaky for nine years, and represent a world of acceptance and self-expression, thanks to which the band has managed to become heard and seen.”

It’s also dedicated to “all those who need freedom and courage to be themselves and have their voice” as Arur Gaspar ( KAZAKY’s lead singer) mentioned.

Check out KAZAKY’s comeback single :

Must-have men sneakers for spring/summer 2019

From the Nike collaborations and the legendary fashion houses to the upcoming fashion designers here are some of our favourite sneakers to add in your wishlist for 2019.

LV Trainers by Louis Vuitton

Victoria Beckham x Reebok

Nike x Martine Rose

Asics x Kiko Kostadinov

SANKUANZ x PUMA


Supreme x Nike

JW ANDERSON x Converse








Prada SS19: Are the super short shorts the next summer trend?

Watching Prada Men Spring Summer 2019 show we have noted a lot of looks that we dream about for ourselves.

We’re talking super short shorts, retro tone-on-tone belts, big puffy hats and a really nice set of bags… but what about those ‘super mini’ shorts?

Inspired by 70s and designed with patterns and colours from the 90s, the new trend proposal from Prada seems to be quite sexy and unusual at the the same time for the men’s world.

Muccia Prada used the words “more elegant” when describing how she wanted her men to look and she definitely achieved it.

I am already in love with those burgundy silky short shorts! What do you think about the new trend?


5 Queer Models to follow on Instagram

They are proud of who they are, they support ‘queer’ in all its forms and they have been strong influencers for the LGBTQ community through the years. Activists and after all, BEAUTIFUL people inside and outside:

LAITH ASHLEY

The Transgender top model, singer and actor who has been one of our favourites in Ru Paul’s season 10 crew.

Check out his latest single Before You Go

CORY WADE

The first open gay man who has participated in America’s Next Top Model. Model, activist and great musician

( Check out his music album UNIFY).

CATHERINE McNEIL

Bisexual Top model from Australia who notes collaborations with Dior, Givenchy, Louis Vuitton, Hugo Boss and Jean Paul Gaultier.

SHAUN ROSS

The first albino model who has been featured in Vogue and GQ and with collaborations with Givenchy and Alexander McQueen. It is worth mentioning his latest project - his first capsule collection for American Apparel.

JACK MACKENROTH

Model and activist, Jack Mackenroth is HIV positive for 3 decades and he has been the main face for the HIV worldwide campaign for many years.

**WARNING: Before visiting his Instagram profile bare in mind that you will come across with some really HOT stuff.

Screen-Shot-2018-06-25-at-11.20.21-AM.jpg

WE LOVE: Harry Styles in the new men's Gucci Tailoring campaign

On set at a fish and chip shop in northern London, Harry Styles appears in the new GUCCI men’s Tailoring campaign.

Wearing the House’s suiting designed by Alessandro Michele for Fall Winter 2018, Harry Styles walks in a ‘chippy’—the traditional British fish and chip shop—with a chicken and a dog. In a wool mohair jacket with embroidered collar and a striped suit styled with a gingham dressing gown, Harry shares his battered cod and fried chips with his pets, in a sequence shot by Glen Luchford and art directed by Christopher Simmonds.