Carolina Herrera’s “Bad Boy” to be our next favourite perfume

American fashion brand Carolina Herrera has recently launched BAD BOY, a male companion to its Good Girl fragrance with a campaign that aims to portray the scent wearer’s electric attraction.

ALL ABOUT HER ‘BAD BOY’:

A strong oriental scent, crammed with fresh elements such as green bergamot, sage, and red and white pepper. In addition to this, the scent is then further-boosted by roasted amber wood, tonka bean, and cacao.

THE CAMPAIGN:

Featuring British actor Ed Skrein as the face of the new fragrance campaign. So good to be bad…

La habitación

Photography & Direction Antonio Candelas

Starring Felipe Villagrana

Asmodeus Sabbath

Photographer: Savanna Ruedy

Designer / Wardrobe: Dee Serret

Model: Mark Osmundsen

As a performer every step you take has to be precise and confident as it's the only way to reach the next step of the dance. It's to his delight to charm an audience. In this story shot by NYC photographer Savanna Ruedy, Artist Mark Osmundsen embodies the traits of the  powerful performer and enticing individual he is.

Mark wears designer Dee Serret as a statement and a testament of the man he is. Often innovating and evolving the Dee Serret brand has become a favorite among editorial stylist and those unafraid to revel in the taste of their desires.