Prada SS18 Campaign

Prada unveiled its SS18 campaign, Photographed by Willy Vanderperre.

The images feature the drawings created by artists Ollie Schrauwen and James Jean featured both in the collection as well as the PRADA runway showspace.

Drawing inspiration not only from the aesthetics of comic books but their ideology, the overriding sense is of youth, energy, heroism – a fresh perspective on both the artwork, and the Prada Spring/Summer 2018 collection. The artwork backdrops, drawn from the Prada showspace on Via Fogazzaro, accentuate the blurred line between actuality and fantasy – real-life models seem to become comic-book characters; perspectives are challenged, and ultimately exploded. The isolated landscape of each image evokes an individual scenario, a specific storyline; combined, the different images add up to a reflection on the multi-faceted world of today. The world of Prada. – from PRADA

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JW Anderson x Uniqlo part 2: menswear collection

Jonathan Anderson has just revealed his second collection of 30 pieces for Uniqlo, for which he took inspiration from Brighton, the seaside town in southern England dear to the designer, and its beach culture.

From light pieces in linen and cotton, to the classic Breton striped jersey, parkas and denim, click through to see part of the menswear pieces available from April 19 on Uniqlo’s online shop and from April 20 in stores.

source: vogue hommes

WE LOVE: Britney Spears in the new Kenzo campaign

The princess of pop did it again and this time she goes high fashion!

Britney Spears is the face of Kenzo’s second nostalgia-based La Collection Momento for Spring 2018. The new collection is actually a tribute to the debut of Kenzo Jeans in 1986.

Cropped denim jackets and tops, thigh-high lace-up boots, and a sweatshirt and baseball hat stamped with a #throwback version of the original Kenzo logo have been styled perfectly on Britney who is having so much fun in her first luxury fashion campaign ever!

 The campaign was shot on location in Los Angeles by Peter Lindbergh and the name of it:  #KenzoLovesBritney

The collection is now available on  KENZO.com.