AMI has been a steady ally of the LGBTQ community over the years, fully committing to give back, raise awareness, and support a number of charities against homophobia and transphobia.

For this year, the brand asked some of their friends to share what Pride meant to them.

From Benito Skinner, Conrad Ricamora, James Scully to Rebecca Black, Patricia Allison, Christine And The Queens, Soko, Taiki and Noah, Theo Germaine, Andrea Faccio, Dustin Muchuvitz, Agathe Mougin, L Devine, Jeffrey Bowyer Chapman, they all share strong values of friendship, love, inclusion and equality, the same values at the core of AMI's DNA.

Support the cause thanks to the Ami Rainbow capsule collection available here.

100% of the proceeds will be donated to the non-media advocacy GLAAD.

Since 1985 GLAAD's mission is to accelerate acceptance for the LGBTQ community through a global reach, to shape the narrative and provoke a dialogue against discrimlination and prejudice.