This Wednesday, on Instagram, Gucci announced an upcoming collaboration with the brand The North Face - something we didn’t expect to see.

Vogue Hommes noted: If you follow Gucci on social networks, you have inevitably seen in your Instagram feed the latest videos posted by the house announcing the collaboration. We see a flag bearing the logo of the two brands, surrounded by a bucolic landscape bordered by mountains, a nod to the heritage of The North Face . While we do not yet know what form this project will take, this collaboration may well create a buzz.