The Italian fashion designer died in Milan , just nine days after joining the famed Italian fashion house.

His death was confirmed by Aeffe, the parent group of Moschino. He apparently died of a heart attack after a brief hospitalization, according to people with knowledge of his condition.

“There are no words to describe the pain we are experiencing at this dramatic time,” Massimo Ferretti, the Aeffe chairman, said in a statement.