May's Favourite: ACQUA DI GIÒ PROFONDO by Giorgio Armani

. Giorgio Armani introduces its latest fragrance with the marine-influenced, Acqua di Gio Profondo. The popular Acqua di Gio line is reimagined to embrace values of freedom, sensoriality and nature.

A longtime face of Giorgio Armani menswear, model Aleksandar Rusić fronts the Giorgio Armani Acqua di Gio Profondo campaign.

Juxtaposing natural masculinity with the call of the sea, Giorgio Armani Acqua di Gio Profondo includes top notes of aquozone, Brazilian green mandarin, and bergamot. Meanwhile, middle notes of rosemary, cypress, lavender, and lentisk absolute complement a base of mineral amber, musk, and Guatemalan patchouli.

Carolina Herrera’s “Bad Boy” to be our next favourite perfume

American fashion brand Carolina Herrera has recently launched BAD BOY, a male companion to its Good Girl fragrance with a campaign that aims to portray the scent wearer’s electric attraction.

ALL ABOUT HER ‘BAD BOY’:

A strong oriental scent, crammed with fresh elements such as green bergamot, sage, and red and white pepper. In addition to this, the scent is then further-boosted by roasted amber wood, tonka bean, and cacao.

THE CAMPAIGN:

Featuring British actor Ed Skrein as the face of the new fragrance campaign. So good to be bad…

September's favourite: The new version of Dior SAUVAGE

Dior launches a more intense version of the Sauvage fragrance. Zoom on this fragrance that highlights the darkness that is in you ...

Launched this autumn, the new version of Sauvage, still played by Johnny Depp , wants to be even more powerful, denser, darker than its original version imagined in 2016. But how can one darken a perfume to make its wake even more mysterious? ? Answers with François Demachy, Perfumer-Creator Dior .

source: vogue hommes

January's favourite: Gucci Guilty Fragance campaign

Set in Los Angeles, the campaign’s scenes of life and love outside of social conformism embody the fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

Starring JARED LETO and LANA DEL REY

Gucci Guilty Pour Homme

An Aromatic Fougère, the original Gucci Guilty Pour Homme eau de toilette enters a new chapter, embodying the free spirit of a new generation of scent lovers. Individual, yet fusing together naturally, the men's and women's perfumes embody a declaration of self-expression and fearlessness, conjured up by the statement #ForeverGuilty.

Watch the campaign:

Discover the new Gucci Guilty Homme online

October's favourite: Tom Ford Ombré Leather Fragance Campaign

A Texan at heart, Tom Ford returns to his roots with his latest campaign. The designer unveils his latest campaign for the new fragrance Tom Ford Ombré Leather.

Bull rider Bonner Bolton and model Linda Helena embrace a contemporary western style in the campaign clip. The pair appears before the lens of photographer Steven Klein.

Setting the mood for the scent, the campaign is accompanied by the following: “Freedom comes from within, the desert heart of the west wrapped in leather. It moves forward, untethered, through the still air of wide-open space. Discover the new fragrance for men and women from Tom Ford.”

'Very Cool Spray' by Dior Homme will be your favourite fragance this summer

This summer, Dior Homme has the ideal fragance for you. Light, sport, casual and modern for daily use, is going to be your favourite summer perfume.

The "Very Cool Spray" by Dior Homme  invites you to apply
 the perfume with a free and generous gesture at any time of the day.

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This new way of wearing perfume inspired François Demachy, Parfumeur-Créateur Dior,
 to adapt his composition on Dior Homme Sport Eau de Toilette.

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The revamped Dior Homme Sport features a lightened Citron scent and a more distinctive fruitier Blood Orange note. The base calms with vetiver, cedar, amber wood and sweet vanilla scents.

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The new Dior "Very Cool Spray", is a sporty, yet elegant perfume that creates an air of romance. 


In conclusion, the fashion house has chosen once again, the actor Robert Pattinson as the face of the "Very Cool Spray" campaign.

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